Director Of Branding And Programming/Director Of Operations

Position Overview

Cox Media Group Atlanta has an opening for a Director of Branding and Programming/ Director of Operations for top performing stations, B98.5 (Adult Contemporary) and 97.1 The River (Classic Rock). The ideal candidate is well organized, self-motivated and an effective multi-tasker who has high energy and passion for radio, digital media, community involvement, entertainment and music. The individual must have an intimate understanding of both stations’ 25-54 life group and be able to focus the programming and design to that audience’s evolving desires and habits. This role requires a leader with a winning spirit to grow and expand the two stations to match the needs of a diverse and immense population.

The Program Director will be responsible for leading and/or collaborating with other departments on all aspects of the radio station including on-air content, events, promotions, contesting, and digital presence. Experience with talent coaching, event management, image copy writing, a deep knowledge and understanding of Branding/imaging and understanding effective digital engagement are required.

Applicants should have at least five years of programming experience in a top 50 market, understand PPM audience measurement, FCC rules and regulations, and will have the proven ability to work together with the sales department to develop new business and programming opportunities that generate revenue.

Essential Duties and Responsibilities

• Lead a highly talented air staff; ability to coach air talent, including the ability to communicate the goals, structure, and execution of the station formats.
• Work with the Atlanta Radio Market Manager and CMG Strategic Team to create and execute the strategic action plan for B98.5/ 97.1 The River.
• Create and write compelling imaging that reflects the station’s strategic direction.
• Hire and retain top-level full-time and part-time air talent.
• Partner with CMG Atlanta’s Digital Content Lead on oversight of all station digital platforms, such as website content, social media, station app and e-mail database.
• Help the Sales Department create exciting and performing client-based promotions.
• Collaborate with CMG Atlanta’s Promotions Director on execution of contests, sweepstakes and creating effective high-profile promotional / marketing campaigns for the station.
• Planning and oversight of station research.
• Responsible for station operations 24/7/365.
• Work closely with other CMG Atlanta Program Directors to achieve market ratings share goals.
• Monitor programming activities in conformance with FCC rules and regulations, COX Media Group policy and applicable federal, state, and local laws.

Minimum Qualifications

• Minimum 5 years of programming management experience in a top 50 market with experience in AC or Hot AC and Classic Rock / Classic Hits.
• Track record of success in PPM rated markets. Proficiency in interpreting ratings data.
• Track record of PPM success with a content driven morning show.
• Deep knowledge and proven history of creating scalable promotions / events that generate revenue.
• Outstanding verbal and written communication skills.
• Flexible, creative, and innovative in using technology to deepen listener relationships.
• Excels in problem-solving, prioritizing and multitasking.
• Computer skills for audio delivery and automations systems, such as WideOrbit, Adobe Audition etc.
• Extensive digital experience with station web sites, social media, and mobile.
• On-air experience, and experience operating all on-air and production equipment.
• Available as needed, including nights, weekends, and holidays.