The Director of Marketing & Public Relations must bring creativity, possess high ethical standards and provide administrative oversight over marketing, advertising, media & web, & Public Relations functions. This individual must work collegially within a shared governance structure with faculty and staff to promote a climate of student success in an institution which has experienced considerable growth, innovation and change. Serving as a key member of senior leadership, the Director provides support to College leadership in the oversight of all aspects of the College’s marketing efforts to develop, implement, evaluate and refine a comprehensive Marketing & Public Relations campaign. The Director assures that the brand image and culture of Rhodes State is identified and effectively communicated, is consistent in all publications, and the presentation in advertising, publications and the website are relevant, accurate and engaging. The functional areas reporting to the Director are central duplication, Public Relations, graphic design & web design.
Duties & ResponsibilitiesRequired:
- Must have a minimum of five to seven years demonstrated successful experience leading marketing efforts, including progressive supervisory experience;
- Knowledge of social media, marketing, advertising and media relations;
- Possess strong communications leadership, organizational, planning and analytical skills and demonstrate ability to solve problems and work as a team player;
- Documented creativity in developing and executing innovative strategies for growth that drive the institutional market position and revenues;
- Experience in brand development and management, and a comfort level with new and emerging social media technologies;
- Ability to develop, implement, and evaluate public opinion and related data collection vehicles;
- Ability to multi-task and have experience fostering a collaborative, diverse and proactive team environment;
- Adapt to change & work nontraditional hours as needed. Proficient in Microsoft Office (Word, Excel, PowerPoint) and knowledge of Adobe Creative Suite Programs (Photoshop & InDesign);
Preferred:
- Experience working in an academic setting;
Required:
- A bachelor’s degree in marketing, media and or Public Relations, or closely related field is required.
Preferred:
- Master’s degree in marketing, media and or Public Relations.