Director, Marketing

Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated, and perfected its Fragrance, Skincare, and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature. 

In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House's creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, the newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic, and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.

The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature's most precious wonders: bees, sentinels of the environment and symbol of the House.

As the Director of Marketing, you will spearhead and drive the Product Marketing strategy of Guerlain in the US market while guaranteeing the company's strategy & brand image. You will lead and manage a team of 3 permanent members in charge of Category management, organized by axis (Skincare, Fragrance & Makeup). You will oversee the Operational & Trade Marketing planning including strategy, 360 marketing activation adaptation, forecasting, budget, marketing presentations, toolkit & collateral development, and coordination with Supply & Field teams to ensure flawless implementation and to elevate the brand. You will deliver strategic recommendations for the brand to expand in the US, as well as reporting to HQ teams.

The role reports to the Vice President of Marketing & Communications and requires the ability to liaise and communicate internally with the HQ teams based in Paris and with various departments such as Digital, Merchandising, Education, Sales, Legal, Supply and Finance.

Principial Duties and Responsibilities

Category Management:

• Build strategic Marketing plans that support short- and long-term business objectives using quantitative and qualitative data.
• Serve as an end-to-end owner of launch planning process, including strategies, plans and execution of all launches, including account-specific strategies, forecasting, launch quantities, budgets, POSM and post-launch performance assessment.
• Assist in preparation of product pricing recommendations.
• Lead all account presentations to major retailers.
• Spearhead the Spa strategy and roadmap for Guerlain in the US.
• Develop and maintain competitive intelligence and customer knowledge for the US market.

Trade Marketing:

• Drive and deliver ambitious retailer-specific business targets while delivering best-in-class execution, achieving increased profitability, maximizing efficiency, and elevating brand expression.
• Create and lead all promotional Marketing programs and pop-up/visual week event calendars.
• Liaise with all relevant internal teams to ensure seamless execution (e.g., key milestones, timelines, key meetings, completion of launch check list items in preparation for launch date)
• Manage go-to-market risks and issues- anticipate delays, find solutions, and raise alerts to appropriate stakeholders.
• Collaborate with the Visual Merchandising team to create the visual calendar and planograms to synchronize with the US marketing calendar.
• Partner with the Visual Merchandising and Supply teams to ensure the right forecasts and implementation of the displays in stores.

Client & Retail Experience:

• Create and define a VIC customer strategy and roadmap with the Education team and Retail partners.
• Croft consumer engagement strategy that amplifies the client journey, aligned with overall brand strategy and objectives, consumer insights/data, and business goals.
• Maintain profound on-going competitive and customer intelligence, and translate key data learnings of the customer journey into continued relationship building with the client.

Budgeting/ Forecasting/ Process Improvement:

• Develop and manage POSM budget, monitor Marketing expenses and work with purchasing to develop promotional sampling and collateral materials within targeted financial parameters.
• Track and report on KPI metrics, identifying key insights to optimize brand strategy and improve rankings.
• Challenge POSM forecasts and consumption to improve accuracy and optimize inventory, in partnership with Supply Chain and Finance.
• Improve POSM processes over time (e.g., best practices, post-mortem sessions)
• Continually Improve administrative systems, process efficiency and communications internally, as well as with all external partners and resources.
• Conduct all other job-related activities.

Supervision Received

• Vice President of Marketing & Communications

Supervision Exercised

• Marketing Manager, Skincare
• Assistant Marketing Manager, Fragrance
• Assistant Marketing Manager, Makeup & Retail

• 8+ years of experience in trade marketing or operational marketing with budget management and forecasting experience.
• 3+ years in managing a team, ability to lead, develop and motivate team.
• Strategic thinker and excellent team player.
• Excellent communication and interpersonal skills; able to communicate across the organization.
• Planning and organizational skills with a sense of priority and attention to details.
• Strong problem-solving skills.
• Quantitative and analytical skills with the ability to link numbers to recommendations and results.
• Hard-working, self-motivated, and passionate about the Beauty industry.
• Fluency or working knowledge of French is a bonus.
• Some travel may be required.

NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $150k-$175k.