Director Marketing, Digital Animal Health Brand Activation

Job Description

Our Animal Health Marketing Team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

We are seeking a Growth and Improvement minded Digital Animal Health Brand Activation Director that can help drive our Strategic Operating Priorities.

• Invent | Pursue the Most Promising Internal and External Science to Address Significant Unmet Medical Needs

• Execute | Prioritize Resources Behind Our Key Growth Drivers (Oncology, Vaccines, Select Specialty Areas, Animal Health) While Optimizing Our Base Business)

• Adapt | Develop Our People, Culture and Business Model to Evolve with a Dynamic Landscape

• Diverse Talent | We are committed to providing an inclusive and welcoming environment with supporting leadership behaviors because having a high-performing, engaged workforce is critical to our ability to deliver innovative solutions to patients and customers around the world

• Values and Standards | Our Steadfast Commitment to Our Values and Standards will Continue to Guide Us as We Take on New Challenges and Will Always be Fundamental to Our Success – They are a Competitive Advantage for Us

Summary, Focus and Purpose

The Animal Health Digital Brand Activation Director will help craft and create a purpose-built and customer experience driven digital ecosystem to create value for veterinarians, producers, and pet owners, while improving organization digital maturity and driving efficiencies across enterprise. The role will will implement brand values across all species of our Animal Health business, and amplify go-to-market strategies via digital to improve brand resonance with target segments and lead a Team of five plus Digital Specialists to deliver valuable, personalized experiences grounded in meaningful, differentiated brand/product benefits and features. The role is an omnichannel marketer connecting Inside sales, field sales, brands teams, and customers to enhance the customer experience.

Key responsibilities may include, but are not limited to:

Strategic Planning Communications:

• Ensure the implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth.
• Provide clear communications and presentations to the Business unit brand teams, North American Leadership team, and Global Marketing/Digital Activation.

Digital Targeting and Marketing:

• Develop and implement digital marketing strategies in conjunction with the businesses that include online campaigns, social media presence, and website optimization to enhance brand visibility and generate leads.
• Use industry-leading data and analytics to improve targeting and closing, aligning across the four business units.
• Coordinate messaging and content development, delivery, and refinement with cross-functional teams.
• Establish metrics for monitoring and optimizing customer journey and budget efficiency.

Market Intelligence & Research:

• Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies.
• Interpret internal and external business challenges and recommend best practices to improve products, processes, or services.
• Utilize understanding of industry trends to inform the decision-making process.

Commercial Excellence:

• Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups.
• Drive tool implementation to ensure delivery across large and/or diverse sales territories.

Collaboration with Cross-Functional Teams:

• Work closely with the respective marketing teams within the organization along with sales, product development, regulatory affairs, customer service, and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions.

Performance Analytics:

• Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting.
• Provide regular reports and insights to the leadership team.

Required Background & Education:

• Bachelor’s degree in Marketing, Technology, business management or related disciplines.
• 5-8 year’s work experience in digital or digital marketing in Multi-national Corporation
• Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals
• Minimum of 5 years of people management experience required

Required Skills/Abilities:

• Exceptional leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to make data-driven decisions.
• Familiarity with digital marketing tools and techniques.
• Demonstrated ability to analyze and resolve problems.
• Demonstrated ability to lead programs/projects.
• Ability to document, plan, market, and execute programs.
• Strong financial acumen and budget planning skills
• Proven track record of managing, leading, coaching, and developing a high-performing team
• Ability to effectively influence key stakeholders, business decisions, and marketing strategies
• Demonstration of excellent Business Acumen, Relationship Management, Negotiation and Account Management skills
• Strong collaboration skills and ability to successfully partner cross functionally with all business units, regulatory, legal, and with Global Marketing colleagues

Demonstrated computer proficiency including MS Office, Customer Relationship Management and web applications

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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US and Puerto Rico Residents Only:

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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

$159,200.00 - $250,700.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic/International

VISA Sponsorship:

Yes

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

N/A

Requisition ID:R247672