AddressThis posting has been created to build a talent pool for potential positions that we anticipate will be required in the near future within our organization. By applying to this Pipeline Advertisement, you will be expressing your interest in being contacted for roles similar to those described in the Pipeline Advertisement.
As a strategic marketing position, the Associate Director will provide recommendations that will contribute to shaping the direction of the US or Global Oncology organization as the healthcare segments evolve. The role will offer opportunities to gain experience in marketing strategy development, innovative solution design and implementation, cross-functional collaboration, and customer engagement.
Specific responsibilities include but are not limited to the following:
- Demonstrating strong leadership and collaborating with teams to develop and execute marketing strategies for both current and future indications.
- Working closely with internal stakeholders to ensure that marketing strategies are integrated and aligned with overall brand and portfolio priorities.
- Leading positioning, strategy, market research, patient journey development, media planning, and metrics across multiple indications.
- Utilizing knowledge of market dynamics and competition to make effective go-to-market recommendations and adjustments.
- Possessing a comprehensive understanding of the entire patient journey, particularly in relation to treatment and post-treatment needs.
- Leading promotional and multi-channel media planning for all marketing channels related to assigned tumors.
- Having a solid grasp of social and digital media to evaluate recommendations that align with the target audience.
- Analyzing data, media measurement, and analytics to ensure ongoing optimization and success in achieving strategy and campaign goals.
- Engaging with the digital analytics team to prioritize and ensure the execution of the brand plan.
- Collaborating with HCP, payor, and global communication teams to ensure alignment of brand efforts.
Education:
Required: BA/BS
Preferred: MBA/MS
Required Experience & Skills:
- Minimum of five (5) years of experience in marketing strategy, marketing communications, or marketing support for pharmaceutical products.
- Strong marketing skills, including the development of marketing strategies, execution of tactics, performance tracking, motivated planning, and accountability for product growth.
- Strong analytical skills and the ability to synthesize key insights to drive business success.
- Demonstrated excellence in project management and effectively managing multiple projects and priorities.
- Focused mindset on customer knowledge.
- Strong stakeholder management, negotiation, relationship building, and the ability to influence within and across organizations.
- Strong problem-solving, teamwork, project management, and written/verbal communication skills.
- Knowledge of influencing without direct authority and successful collaboration with cross-functional teams and multiple agency partners.
- Requires up to 10% travel, including some weekends.
Preferred Knowledge and Skills:
- Knowledge of Oncology Marketing.
- Understanding of US or Global pharmaceutical marketing.
Our Human Health Division upholds a philosophy of "patient first, profits later." The organization consists of dedicated sales, marketing, market access, digital analytics, and commercial professionals who are passionate about their role in providing our medicines to customers worldwide.
Requisition ID:P-100822
PDN-9c0bbdc0-9c5d-4bcd-856e-56ef75e11d96
