Director, Marketing-Business Development

Description

Leads the marketing activities to support the business development function and initiatives for SLFCU in all products and services. Provides strategic direction regarding recommendations and implementation of marketing programs that transform the partnership between sales and marketing at SLFCU. Works collaboratively with all department leaders to ensure integration of marketing initiatives that drive new business. Leads relationship development (e.g. referrals, leads, sourcing and follow-up) and resource acquisition and utilization for marketing initiatives and activities. 

Drives significant growth across lending, deposits, membership and SEG's, focusing on the top of funnel activities aligned with organization strategy and priorities. Demonstrates leadership in the credit union's vision and mission, ensuring member and employee experiences are exceptional while achieving business goals. 

Job Duties:

• Lead the marketing function and initiatives for SLFCU business development. 
• Effectively coach, mentor, motivate, and manage a team of internal and external B2B marketing professionals.
• Collaborate with the members' marketing and product teams in the analysis and design of new business services and products.  
• Lead and drive the strategic marketing plan to drive membership expansion; retail; mortgage; commercial; business; SEGs.
• Develop and implement marketing strategies focusing on new relationships and new opportunities to expand our membership base.
• Partner with the sales team to drive SLFCU's efforts to prospect and develop collaborative and profitable relationships within the primary geographic focus areas. 
• Create and deliver differentiated and progressive marketing events that are experienced based, reflect and align with organizational strategy, and lead to strong growth of the organizations brand, products, and services.
• Lead SLFCU's marketing efforts to develop relationships, resources, sources, leads, and any other relevant channels, by focusing on top of funnel activities in order to drive significant growth across lending, deposits, memberships, and SEGs.
• Coordinate efforts with the organization's community engagement team to achieve additional brand recognition within SLFCU's local market area.
• Track and report KPI's and relevant contributions to production goals. 
• Support the outside residential sales team to grow relationships with realtors and builders in support of lending production goals.

Requirements

Experience and Knowledge:

• Minimum 8 years of progressively responsible experience in B2B marketing with a strong focus on business development and sales support, preferably within a financial institution.
• Minimum 5 years' experience in a leadership role that required good decision-making, problem-solving, influencing others, and facilitation skills.
• Minimum 3 years of experience in a supervisory or team lead role.
• Must have sales-oriented, self-directed work ethic and business development competencies.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. 
• Demonstrated knowledge and understanding of an effective sales culture.
• Knowledge and skill in creating and developing successful, profitable relationships with appropriate external sources for lead generation. An already established network in New Mexico is a plus.
• Advanced proficiency with computer applications including Excel, Word, and PowerPoint.

Education:

• Bachelor's degree in business administration or related field, or equivalent experience.

Interpersonal Skills:

• Possesses superior interpersonal skills. Demonstrates daily the Credit Union's commitment to maintaining a close and caring touch with its members and employees.
• A collaborative leader who shows understanding, friendliness, courtesy, tact, empathy, cooperation, concern, and politeness to others and relates well to different people from varied backgrounds and different situations.
• Demonstrates strong relationship management skills. Able to formulate creative solutions that strengthen the Credit Union's relationship with members and business partners.
• Serves as a role model to others on how to effectively interact with members to build loyal and profitable relationships.
• Exhibits leadership and collaboration skills and the ability to work effectively on both departmental and cross-functional projects. Functions well in a team environment.
• Demonstrated ability to build partnerships and work proactively with team members in developing and achieving a common goal.
• Able to train, mentor and influence team members toward performance goals and toward more effective project management and change management approaches.
• Demonstrates ability to promote morale and resolve conflict. Able to handle difficult situations in a positive and professional manner.
• Possesses strong leadership skills and serves as a positive role model to others. 
• Able to professionally represent the Credit Union to strategic partners, management, staff and the community.
• Able to motivate staff and maintain high morale.
• Able to work proactively with team members and other members of management in developing and achieving a common goal.

Communication:

• Possesses superior verbal and written communication skills.
• Knowledge of principles and practices for relationship building and for providing customer service.
• Highly relational with the ability to interact effectively with management and staff at all levels to objectively evaluate information solicited.

Other Skills:

• Great business acumen, with the proven ability to identify opportunities, quickly understand complex problems, and define improvements.
• Exhibits high levels of accuracy, adaptability, sound judgment and initiative.
• Able to conduct business in a highly ethical manner which keeps in line with regulatory requirements.
• Constantly strives to maintain product knowledge and enhance knowledge base through continued education and research. 
• Possesses excellent organizational and time management skills, with the ability to effectively prioritize and execute multiple concurrent priorities and projects and meet deadlines.
• Able to supervise and train employees, including organizing, prioritizing, and scheduling work assignments.
• Possesses outstanding analytical and performance management skills.
• Able to measure performance through analytics and transform the results into actionable plans.
• Understands and applies team and department "best practices" and continually works for process and service improvements.
• Demonstrates flexibility and ability to work during non-business hours as necessary.
• Models the desired culture and values of SLFCU.
• Moderate to extensive local travel in own vehicle. Proof of insurance and valid driver's license required. Occasional evening and weekend availability. Flexible to work during non-business hours as needed.