Director, Market Access Marketing

At Genmab, we're committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role:
The Genmab Director, Market Access Marketing will be responsible for advancing the overall Market Access Marketing strategy and supporting tactics for the recently launched EPKINLY. This role will report to the Senior Director, Market Access Marketing and will work across the Global and US Market Access organizations to ensure that all Market Access segments (Field Execution teams, Strategic Pricing & Contracting, Patient Services & Support Teams, Trade & Distribution) as well as CORE (COE Real-World Evidence & Epidemiology), Market Access Alliance team members, Medical and Marketing are consulted and remain an integral part of strategic development. Additionally, this role will ensure that key Market Access tactics are executed against the broader affected organization (i.e., Marketing, Sales, and Insights & Analytics). The overarching goal is to ensure that Genmab medicines are positioned for best product access across the US Healthcare Ecosystem so that we can help people who need our medicines get them.
This role will develop the primary Market Access resources for the payer account team and activities instrumental to the brands success, including the ongoing development and integration of RWE (Real World Evidence) into Value Proposition presentations, access programs and collateral. This person will partner with Market Access, CORE, Marketing teams to strategize on the approach across segments to ensure optimal access and GTN (gross to net). The role will also ensure that payer and reimbursement strategies are aligned across the brand and portfolio. In collaboration with Market Access and Training, the role will ensure that the customer facing teams are appropriately trained and resourced on current strategies for EPKINLY.
The Genmab Director, Market Access Marketing responsibilities include, but not limited to:

• Developing of the annual and/or quarterly Market Access product-specific strategic planning and partnering with all Market Access segments, Marketing functions, Finance and Alliance partner to ensure strategic and tactical efforts are aligned for brand planning with a focus on specific Market Access customer needs
• Developing access focused support materials for payer account teams, including competitive intelligence and objection handlers by engaging with Payer Account Directors, CORE, Health Economic Outcome Liaisons and and other business partners to integrate data and knowledge into our strategic planning and execution of Market Access strategies across the organization
• Creating and implementing communication and training plans consistently for Market Access tactics across segments
• Directing the development of critical market research including development of qualitative and quantitative areas of study, and deciding fundamental go-to-market principles to achieve best product commercialization
• Creating trusted and collaborative relationships among Market Access, and all Cross-Functional and Alliance Partners
• Master the Genmab Veeva PromoMats process, including strong partnerships with reviewers, understanding of compliance guidelines, Market Access execution SOPs (Standard Operating Procedures), FDA (Food and Drug Administration) marketing policies and vendor payment systems

This position, located in Princeton, NJ, can work 40% of the time remotely and requires 20% travel as needed by the business (domestic and/or international). Please note that this role would not provide relocation and only local candidates will be considered.
To be successful in this role, you should demonstrate:

• Bachelor's Degree in sciences or business, MBA preferred.
• Minimum of 10 years in payer/Access Marketing experience
• Command of various Market Access customer types, formulary decision makers, FDAMA/21st Century Cures Act, Patient Services, Reimbursement Policies, Federal/Government stakeholders
• Success in the areas of commercial pharmaceuticals and a track record of execution and results
• Experience working with Payers, IDNs (Integrated Delivery Networks) and Corporate Accounts is desirable
• Deep understanding of the specialty and oncolytic therapeutics, including DRGs (Diagnosis Related Group), specialty distribution, and GPO (Group Purchasing Organization) dynamics
• Demonstrated experience in launching new products and building Pre-Approval Information Exchange (PIE) presentations
• Experience in identifying market trends and implications
• Strong collaboration and communication skills with internal and external stakeholders
• Dynamic leadership qualities that foster trust and empowerment of team members
• Understanding of the Oncology marketplace and key considerations of the US market environment for heme and solid tumors, including patient journey and physician reimbursement
• Strong interpersonal, communication and analytical skills combined with an ability to successfully collaborate across matrix organization
• Ability to work cross-functionally and on multiple projects simultaneously
• Experience in marketing operations, pharmaceutical promotional and digital marketing; agency or brand team experience with creating content and shepherding through the approval process.
• History of consistently meeting deadlines and managing multiple projects with potential interdependent findings and deadlines
• Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of high-performance results
• Prior joint venture, co-promote, co-marketing experience desired

For US based candidates, the proposed salary band for this position is as follows:
$176,250.00---$293,750.00
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.
About You

• You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment
• You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with diverse backgrounds
• You are determined to do and be your best and take pride in enabling the best work of others on the team
• You are not afraid to grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so

Locations
Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you're in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.
About Genmab
Founded in 1999 in Copenhagen, Denmark, Genmab is an innovative biotech company that has become a leader in antibody biology and innovation. Our product pipeline and next-generation antibody technologies are the result of our strong company culture, a deep passion for innovation, and desire to transform cancer treatment and serious diseases.
When you work with us, you'll be part of a warm, fun, dynamic community, and team up with some of the best, most authentic individuals in locations around the world, who care deeply and share in a relentless drive to innovate and create transformational medicines. People who are candid, impact-driven, and a little unconventional; who seek out and embrace the opportunity to build new and bold futures within a rapidly growing and innovative biotech company; who bring their full selves to work and show up for each other - rolling up their sleeves to get the job done. This translates into a place where you can be authentically you; are empowered to innovate, build solutions, and execute; feel cared for and supported in growth; and are a critical part of changing the lives of patients around the world through transformative cancer treatment.
Our commitment to diversity, equity, and inclusion
We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information. Learn more about our commitments on our website.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website https://www.genmab.com/privacy.
Please note that if you are applying for a position in the Netherlands, Genmab's policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.