Director, Global Content Strategy & Production - B2B

Job Summary:
Director, Global Content Strategy & Production - B2B
Location: USA
Division: Enterprise Products & Services
Line Manager: VP - Global B2B Marketing & Sales Enablement
Contract Terms: Full-Time
THE TEAM
Ticketmaster's Global Enterprise Marketing group operates as the client voice of our company. Our mission is to develop compelling content and narratives that connect our product & services to global client experiences. We advocate for clients across the product life cycle, and drive product adoption and new business leads through our global B2B channels. This team serves as the glue between global product, sales, and B2B marketing teams around the world.
THE JOB
We are in search of a visionary and results-driven Director of Content Strategy & Production to lead our dynamic content team. This Content team is a specialized group within Global Enterprise Marketing that is responsible for developing and executing a cohesive Content Strategy on a worldwide scale. As the Director, you will play a pivotal role in shaping and executing our Content Strategy, ensuring alignment with business objectives, and delivering compelling, impactful content across various channels. This position offers a unique opportunity to drive brand awareness, engagement, and customer loyalty through strategic content initiatives.
WHAT YOU WILL BE DOING

• Create, maintain and deliver against our global enterprise content calendar.
• Oversee and produce various content types, such as blog posts, case studies, infographics, sizzle videos, and more.
• Work closely with the Marketing Operations team to analyze data and metrics related to content performance across channels, to establish regional marketing strategies and prioritize outputs.
• Partner with local markets to ensure collaborative efforts and defines the regional content strategies and prioritizes activations,
• Ensure the Content Strategy supports the brand's voice, messaging, and target audience.
• Identify gaps in the current Content Strategy in partnership with Marketing Ops and implement data-driven recommendations for improvement.
• Collaborate with Product Marketing teams to create product-specific content, including but not limited to product descriptions, demos, feature highlights, and use cases.
• Stay current with industry trends and emerging content formats, technologies, and marketing strategies to keep the organization competitive.
• Overflows and manages agency driven projects.
• Manage a team of two, including a Content Producer and Designer, that support Enterprise Marketing in its entirety, from content, to webpages, sizzle reels and deck polishing.

WHAT THIS PERSON WILL BRING

• 10+ years of proven experience developing and executing successful content strategies.
• Strong leadership and team management skills
• Natural storyteller with excellent communication and collaboration skills
• Strategic thinker with a data-driven and results-oriented approach
• Create and thinks outside of the box when determining Content Strategy

YOU (BEHAVIORAL SKILLS)

• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
• Puts your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and has a strong sense of client needs.
• Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.
• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver, brings fun, optimism, and togetherness each day.

LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
#LI-Remote
The expected compensation for this position in California is:
$136,000.00 USD - $170,000.00 USD
The expected compensation for this position in New York City is:
$136,000.00 USD - $170,000.00 USD
The expected compensation for this position in Westchester is
$136,000.00 USD - $170,000.00 USD
The expected compensation for this position in Washington is:
$136,000.00 USD - $170,000.00 USD
** Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law, the New York Salary Transparency in Job Advertisements Law, and the Washington Equal Pay and Opportunities Act. It is estimated based upon what a successful California or New York City applicant or an individual working in this position in the state of Washington would be paid. It assumes that the candidate will be in California, New York City, or Washington or perform the position from California, New York City, or Washington. Similar positions located outside of California, New York City, or Washington will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California, NYC, and Washington Laws, a potential new employee's salary history will not be used in compensation decisions.