Director Digital Marketing & Market Intelligence

Who We Are:

At West, we're a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West's indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?  

There's no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.  

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.  

Job Summary:

The Director - Digital Marketing & Market Intelligence will drive global Digital Marketing and Market Intelligence strategies for West Pharmaceutical Services. This role reports to the VP of CEO's Office & Strategic Initiatives and will lead initiatives to digitally enable omnichannel strategies, data-driven marketing, Digital Marketing automation, and corporate insights. Strategic background in life science and pharma industries is preferred.

Essential Duties and Responsibilities:

Digital Marketing Strategy & Execution:

• Develop and implement global Digital Marketing strategies.
• Execute data-driven marketing campaigns using marketing automation tools.
• Lead the global Digital Marketing team, and collaborate with various functions and commercial organization to digitally enable campaigns.

Market Intelligence & Corporate Insights:

• Conduct market research and intelligence, identifying trends in the life science and pharma sectors.
• Provide actionable insights to executive leadership.

Digital Enablement Of Omnichannel Strategies:

• Contribute to digital enablement & automation of omnichannel marketing strategies.
• Collaborate with cross-functional teams for cohesive brand experiences.

Data Science & Analytics:

• Utilize data science techniques for analyzing market trends.
• Translate data findings into actionable strategies.

Leadership & Team Management:

• Lead and mentor the Digital Marketing & Market Intelligence team.
• Foster a culture of innovation and collaboration.

Education and Experience:

• Bachelor's degree or above with a strong background in life science & pharma domains (Master's preferred).
• 10+ years of experience in Digital Marketing & analytics within life science & pharma organizations, with a proven track record in driving marketing automation & strategic initiatives.

Knowledge, Skills, and Abilities:

• Proven expertise in digitally enabling omnichannel strategies across functions/revenue areas, data-driven marketing, marketing automation, and data science.
• Strong analytical skills with the ability to translate complex data into strategic insights.
• Excellent leadership and team management skills.
• Robust communication skills, both written and verbal.

West embraces diversity and equality of opportunity. We foster an environment where all individuals are safe, treated fairly, valued and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status or other applicable legally protected characteristics. Where permitted by law, employment with West Pharmaceutical Services, Inc. or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of post-offer background screening and/or drug screening.