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Form of workPosition Title: Director, Brand Management
Location: Remote, Frisco, TX
Summary
We are seeking a Director, Brand Management, to lead our brand strategy across our portfolio of supply chain software and financial management services. This role will lead the evolution of our brand identity and help develop and establish powerful narratives that articulate the distinctive value that we are delivering to our customers. This role will also have management responsibility for our corporate content, design, event management, and website strategies as we identify the optimal ways to our brand awareness. This leadership role will require superior collaboration skills as they work with multiple stakeholders across the business to ensure our brand messages are delivered with relevance and impact.
Being a great storyteller that blends creativity with commercial acumen is critical to ensure we are establishing our brand presence in ways that drive business outcomes. If you’re inquisitive, adaptable, and have a strong track record in developing brands, this would be a great role for you.
Key Responsibilities
- Develop our corporate brand story and the respective business unit stories ensuring connectivity and relevance based on understanding our key audiences
- Establish brand governance guidelines and ensure that we are brand consistent across the company and our many business units
- Leverage the power of video, case studies, and media to ensure our stories are being told with impact and with interest
- Partner with your team to further evolve our content, event, website, and design strategies
- Work with business unit stakeholders to explore corporate campaigns and how to activate them so that they have an impact and drive demand in the businesses
- Establish a thought leadership approach and platform, leveraging the collective expertise across the organization to ensure we are promoting our knowledge and know-how.
- Leverage key data and analytics to develop insights that improve our approach and our respective performance
- Further refine our website strategy to align with our business objectives and specifically help further refine SEO, paid media, and broader traffic generation
- Drive the information architecture approach on our website to ensure our strategic goals are being met with a great visitor experience
- Help construct our content strategy and incorporate a content curation strategy to support an always-on approach
- Develop and evangelize governance and criteria for our events participation including ROI analysis to justify attendance
- Push our design boundaries to ensure we are creatively expressing our brand promise in memorable and impact ways
- Other duties as assigned
Qualifications
- Bachelor’s degree in journalism, marketing, communications, business, or related fields from an accredited college or university
- At least 7-10 years of corporate marketing and Brand Management experience
- Strong knowledge of branding lifecycle (launch, migrations, EOL), website design, website information architecture, event management and ROI substantiation, content strategy, and a flair for design across various mediums and applications
- Excellent data analytics capabilities and business analysis
- Experience with brand tracking platforms, web analytics, content applications, agency partnering
- Agribusiness, Risk Management, and/or Agriculture Software Solutions preferred
How to grab our attention
- Understanding of how to evolve a brand both from a market leader and challenger perspective
- Great management experience- can lead and inspire a team
- Understand how to justify brand strategies and how to quantify the impact
- Self-driven with a natural curiosity to test and improve existing tactics and processes
- Ability to grasp complex technology solutions
- Project management skills and ability to present marketing campaign results
- Have executive presence and strong active listening skills
- Have a passion for or strong interest in learning about agriculture and building compelling marketing campaigns
Competencies for Success
- Excellent written and verbal communication: Presents oneself clearly and articulately when speaking or writing, assuring that others fully comprehend the intended message; uses appropriate grammar tailored to the audience; writes compelling promotional texts
- Entrepreneurship: Seeks and acts proactively on business opportunities; is proactive and innovative in work approach; leverages knowledge, network, and resources to build markets
- Analytical and Critical Thinking: Reviews and manages data with strong attention to detail; combines facts with likely possibilities; articulates and resolves complex problems
- Quality Focused: A recognition of the value of doing things the right way; has a high sense of integrity and thoughtfulness in your actions
Who you will be working for
Ever.Ag offers innovative AgTech solutions and services that empower agriculture, food, and beverage supply chains to feed a growing world. The breadth of the portfolio is uniquely capable of supporting the complex needs of companies involved in dairy, livestock, crops, and agribusiness. With decades of experience and industry-leading innovations, our technology, risk management, and market intelligence provide our customers with the tools and insights they need to operate more efficiently, sustainably, and strategically across every stage of the supply chain.
Please visit our webpage to learn more about us News.Ever.Ag and https://www.ever.ag/
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identify or expression, or veteran status. We are proud to be an equal opportunity workplace in hiring and growth opportunities.
