Director, Addressable Strategy

KINESSO brings together the best minds in data, technology, and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, KINESSO powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. KINESSO's application framework spans audience, planning, and activation, delivering insights and business outcomes for leading global brands. For more information, please visit kinesso.com.

Position Summary

The role of the Director, Addressable Strategy is responsible for leading the business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs.

Key Responsibilities

• Expert in the client's business and builds trusted partnerships with all levels of client teams.
• Proven expert in paid digital media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
• Oversee team development and client service to ensure all needs are met.
• Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
• Serves as a high level resource for team members for advice and counsel.
• Build team structure and organize positions as necessary to meet the growing needs of the organization.
• Take part in revenue forecasting and ensure that the business expectations are met.
• Recognizes and acts on opportunities to develop business with clients.
• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
• Works with programmatic media buying partners (The TradeDesk, Amazon, Google, 3^rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.
• Lead by example and play an active role in cultivating the culture of our organization.
• Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations.
• Provide strategic direction on presenting strategies/plans through to the client.
• Demonstrate thought-leadership both internally and externally.
• Proactively and independently prepare media POVs.
• Accountable for the achievement of goals and KPI's for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
• Remain up-to-date with new developments in the digital landscape and educate teams and clients as required.

Desired Skills & Experience

• Post-Secondary education - University graduate and/or advertising/marketing college degree preferred.
• Minimum of eight (8) years' experience paid digital media.
• Full understanding of the roles of all Adserving platforms, Brand Safety platform, Adverification platforms, all biddable platforms DSPs, SSP,s DMPs, CDPs, etc.
• Strong and expert knowledge and understanding of trafficking and website tagging processes.
• Expert knowledge with biddable media platforms (e.g. Google Ads, The TradeDesk, Yahoo DSP, SSPs, Adservers, DMPs etc.).
• History of developing positive on-going business relationships, focus on client service.
• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
• Proven experience delivering inspiring and persuasive presentations.
• Solutions oriented and approaches obstacles with creativity and resolve.
• Ability to manage complexity across multiple groups, clients and interagency partners.
• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
• Ability to develop and foster strong relationships and partnerships internally and externally.
• Strong understanding of cross channel planning, able to bridge on and offline media efforts.
• Proficient in data analysis, emerging media and technology.
• Strong negotiation skills.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Ability to investigate, analyze & solve problems, and clearly communicate results.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

What's in it for you?
* Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
* A flexible hybrid work model that works for you.
* A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
* A chance to be part of and grow within a global network of agencies.
* The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .