AddressThe Regional Marketing Director, Manhattan at Sotheby’s International Realty will be responsible for overseeing the marketing department for the Manhattan market. This team is focused on leading agent and brand marketing, helping meet agent recruiting and sales goals, and overseeing day-to-day marketing needs. The role requires a seasoned people leader who is personable, articulate and passionate about the real estate industry.
This is an agent- and customer-facing position. Some local travel within the city may be required. This position will report directly to the Vice President of Marketing and is an in-person role working between our brokerage offices on the Upper East Side and Downtown, with the option to work from home up to one day per week.
Essential responsibilities :
Lead a team of five marketers to drive marketing strategy and execution for Manhattan region.
Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media.
Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents.
Coach, develop and lead marketing staff to achieve scorecard goals and drive professional development of the team.
Meet with potential, active and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy.
Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget.
Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share.
Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually.
Qualifications :
6-10 years of marketing leadership experience; experience in the real estate industry preferred.
Experienced people leader with success record of coaching and motivating diverse teams.
Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience.
Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies.
Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market.
Partner- or client-management experience a plus.
Our Brokerage Group is one of the nation's largest owners and operators of residential real estate brokerages, with offices in more than 50 of the 100 largest metropolitan areas in the United States. Our approximately 675 owned and operated brokerage offices and approximately 56,000 independent sales agents come from our leading brands including Coldwell Banker®, Sotheby's International Realty®, and The Corcoran Group®, as well as our robust commercial real estate operation within Coldwell Banker Commercial®.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
