Digitial Marketing & PPC Manager

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Digital Marketing & PPC Manager

The Glass Guru is a rapidly growing franchise organization that originated in Roseville, California, and is now headquartered, in Plano, Texas. We are currently in a very exciting place in our growth and looking for the right individual to join our team who will assist us, and our independent franchise owner(s) network, in continuing to surpass our wildest expectations.
Position Overview:
We are seeking a dynamic Digital Marketing & PPC Manager to enhance our Marketing team's capabilities. This role is central to the creation, execution, and tracking of our digital marketing strategy, ensuring optimum lead generation and ROAS. The ideal candidate will have a proven track record working in PPC platforms such as Google Ads, Facebook, Yelp, and other relevant platforms in a multi-unit enviornment.
The Digital Marketing & PPC Managerworks under the direct supervision of the VP of Marketing & Communications.
We are looking for hard-working, team players who possess:

• PPC Campaign Management: Take charge of the hands-on creation, monitoring, and
  optimization of PPC campaigns on Google and Yelp. This includes keyword research, ad
  copywriting, bid management, and conversion tracking to ensure campaign effectiveness across
  all franchise locations.

• Strategy and Analytics: Develop and execute a comprehensive digital marketing strategy,
  leveraging data analytics to inform decisions and drive improvements in campaign performance.

• Social Media & SaaS Platform Management: Responsible for the initial setup of GMB, social
  media accounts, and SaaS platforms relevant to our franchise operations, including but not
  limited to WhatConverts, Birdeye, SOCi, and others. This entails creating accounts, integrating
  systems, and ensuring that each platform is optimized for our marketing needs.

• Cross-functional Collaboration: Work closely with the in-house web developer to align digital
  marketing strategies with local market SEO needs. Provide ongoing support and communication
  to ensure franchise locations maximize their digital marketing efforts.

• Performance Reporting: Regularly report on campaign performance and insights to senior
  management, highlighting successes, areas for improvement, and recommendations for future
  strategies.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads Certification is required. Additional certifications in PPC platforms are highly favorable.
• Proven experience in managing PPC campaigns, with a strong emphasis on Google Ad campaigns. Experience with Yelp advertising is a plus.
• Familiarity with social media account creation and management, as well as experience with SaaS
  platforms such as WhatConverts, Birdeye, SOCi, and others is preferred, but not required.
• Excellent analytical skills, with the ability to analyze complex data and translate it into actionable
  insights.
• Strong communication and collaboration skills, capable of working effectively with franchisees
  and internal teams.
• Creative thinking and problem-solving abilities, with a focus on optimizing campaign
  performance and achieving marketing objectives.
  

Benefits:

• Medical, Dental, 401k, and generous PTO package.
• Remote or hybrid flexibility for highly qualified candidates.
• *** A salary range is noted for compliance with applicable state laws. The salary for this position may vary based on the candidate's location, experience and skillset. We strive to offer competitive compensation that is commensurate with the local cost of living and market conditions. As a result, the final salary package will be determined after considering the candidate's skills, experience, qualifications, and the geographic location where the work will be performed.

Physical Requirements:
Ability to stand, walk, and move around for various and sometimes extended periods of time. Capable of lifting and carrying objects weighing up to 50 pounds infrequently. Must have adequate hearing abilities to effectively communicate with team members and respond to auditory cues and conduct telephonic conversations. Stamina and resilience to handle situations that may be deemed high-stress and/or sensitive and emotionally triggering while interacting with Franchisees. Please note that reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. The duties and requirements listed are intended to establish the general nature of the work and are not to be considered an exhaustive list.
Our company is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. We embrace diversity and inclusion as core values, and we strive to create a work environment that is fair, inclusive, and free from discrimination or harassment. We believe that diversity brings a wealth of perspectives, experiences, and ideas, fostering innovation and enhancing our ability to serve our customers and communities effectively. Our hiring decisions are based on qualifications, merit, and business needs. We are dedicated to ensuring that every employee, candidate, and job applicant is treated with respect and afforded equal opportunities throughout the employment relationship. We encourage all qualified individuals to apply for positions within our organization and join us in our commitment to diversity, equal opportunity, and creating a supportive and inclusive workplace for all. If you require any accommodations during the application or interview process, please let us know, and we will make reasonable efforts to accommodate your needs. We are an equal opportunity employer and comply with all applicable federal, state, and local laws governing nondiscrimination in employment.
This position is a full time position and the candidate must reside and be eligible to legally work in the United States. Recruiting placements and international contractors are not being considered at this time.

Flexible work from home options available.