Digital Strategist (Luxury Automotive Client)

** Our headquarters is located in Stamford, CT but the location of this position can be flexible with a preference for working in one of our office locations - Stamford, CT, New York, NY, Charlotte, NC, or Atlanta, GA.

Octagon is looking for a Digital Strategist to join our team. If you possess a balance of strategic and analytical abilities across the digital and social landscape, combined with an understanding of CRM best practices, trend-spotting, and creative ideation, this is your next move!

As a Digital Strategist, you'll work alongside our internal CRM team to fill client events with new and existing customers. Your focus will be identifying key target audiences across email, app, and paid social promoting events to reach registration goals. You'll support the Digital Strategy Manager with digital and social reporting plus registration projections throughout the event schedules.

The work you'll do

• Develop and execute digital media strategies to achieve client objectives and amplify events & brand sponsorships within sports & entertainment
• Leverage CRM, paid social, email, and app to drive registrations at driving, golf, tennis, motorsport, art, and other events
• Collaborate with internal & external teams (creative, media, and social agencies, etc.) to develop marketing campaigns that are motivated by insights to reach event capacity goals
• Measure campaigns and deliver meaningful insights to client partners on what is working and what can be optimized
• Create detailed recaps and projections of campaign activations, providing clients with actionable results and recommendations

The bigger team you'll join

Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers - finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans - of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

Who we're looking for

• 1-3 years of proven experience in digital/social strategy, preferably at a media agency working in a team environment
• Passion for sports, automotive, entertainment, music, and/or lifestyle culture
• Proficiency in using first and third-party data, digital tools, industry benchmarks, and emerging trends to inform, create, and implement digital strategies
• Background in media planning & buying, and digital audience development - you can pinpoint brand-specific audiences and use digital tactics to develop user journeys that achieve client objectives (ex: awareness, engagement, web traffic, conversion, etc.)
• Ability to apply data-driven insights to inform future strategic recommendations
• You know and are creative - you can brainstorm innovative ideas and collaborate with creative and design teams to ensure creative outputs align with relevant digital channels
• You are an effective communicator - you possess strong proficiency in the Microsoft Suite (Outlook, Teams, Excel, PowerPoint) and leverage each application for clear communication
• You are highly adaptive - sports and events are fast-paced and the ability to quickly & calmly pivot is critical
• You use the following to describe yourself - curious, a lover of details, energetic, persistent, organized, coachable
• Ability to travel and work on-site at events approx. 3-4 events per year. Assisting with digital, social, and registration needs

This position pays $50,000, is overtime-eligible, and comes with a comprehensive benefits package which includes:

• Unlimited PTO policy - we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs 

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other employment benefits and privileges. Please contact us to request accommodation.