AddressBUSINESS IMPACT STATEMENT The Digital Content Coordinator responsible for the creation of Product Matrix Page (PMP) and Product Detail Page (PDP) copy blocks to enhance SEO and drive traffic to Kohls.com. Perform research to identify opportunities to add rich content to PMP’s and PDP’s.
ACCOUNTABILITIES
COPY BLOCK CREATION
- Leverage keyword research fundamentals and knowledge of SEO/SEM to write unique, relevant and engaging content to affect rankings
- Produce exceptional content with appropriate SEO components
- Learn and write in Kohl’s voice to create a cohesive customer-facing experience
- Partner with SEO Core Team to create relevant copy that upholds Kohl’s SEO standards
RESEARCH AND REFINE CONTENT
- Utilize BrightEdge research data to make impactful keyword updates to PDP and share this data with appropriate Item Production Page Build Teams
- Refine a large volume of optimized SEO content daily
- Convert PDF files and videos to HTML within copy links
- Assist with conversion and maintenance of Product Guides
QUALIFICATIONS
REQUIRED
- 2+ years of relevant experience
- Bachelors in Communication, English, Marketing or related field
- Strong verbal and written communication skills
- Basic knowledge of HTML
- Knowledge of SEO/SEM and how it applies to content strategy and marketing
- Ability to create rich content with unique keywords
- Proficient in Microsoft Word & Excel
PREFERRED
- Previous GitHub Experience
