Digital & Social Media Coordinator

Green Bay Packers Job Posting

JOB SUMMARY:

Assist the Packers Digital & Social team in all Digital & Social Media efforts, including Social Media strategy, content creation, maintenance of team websites and apps, and other emerging technologies.

This position is based at our office at Lambeau Field in Green Bay. This is not a remote position.

Job Responsibilities:

• Create high-quality, engaging, original content for all digital media platforms & Social Media accounts operated by the Green Bay Packers.
• Assist in managing the Social Media presence for the Green Bay Packers' official accounts, including TikTok, Instagram, X, Facebook, Snapchat, and YouTube.
• Contribute to brainstorming, content creation, planning, and scheduling across all Social Media platforms.
• Update team website(s) on a daily basis (using Pocket CMS and Sitefinity), including the posting of stories, videos, other miscellaneous editorial content, landing pages, etc.
• Assist with management and quality control of team mobile and OTT apps.
• Craft platform-specific content tailored to each social network, including captivating photos, compelling graphics, and engaging videos.
• Assist with photography needs, including shooting, editing, and publishing.
• Provide real-time Digital & Social Media coverage during gamedays & other Packers events.
• Monitor, track and respond to Packers-related activity across all Digital & Social platforms.
• Utilize Social Media analytics tools to generate performance reports and evaluate the effectiveness of Social Media campaigns.
• Innovate and devise strategies to expand and engage the Packers' Social Media audience.
• Assist with managing live streams of press conferences and other live events.
• Aid in executing paid Social Media campaigns.

JOB QUALIFICATIONS:

• Undergraduate degree (preferably in Social Media or a related field).
• Exceptional attention to detail.
• Knowledge and experience in web design and Adobe Creative Cloud.
• Experience utilizing content management systems.
• Sports digital and/or Social Media experience.
• Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
• Demonstrate proficiency in creating content for TikTok, Instagram Reels, and other short-form content platforms.
• Graphic & motion design skills, including proficiency in Adobe Photoshop and After Effects.
• Photography experience, including shooting and editing.
• Have experience with Meta Business Suite, X Ads, and X Media Studio.
• Knowledge of the Green Bay Packers' organization, the NFL, and football is a plus.
• Thrive in a dynamic, fast-paced environment and collaborate effectively within a team.
• Willingness to learn about emerging forms of Digital & Social Media, industry trends, and best practices.
• Ability to analyze Social Media data and organize into actionable insights.
• Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

Physical Demands and Work Environment:

• Ability to sit for extended periods of time.
• Ability to remain in a stationary position for periods of time.
• Ability to focus on projects for periods of time.
• Occasionally lift and carry up to 25 pounds.
• Operates in a professional office environment.
• Role routinely uses standard office equipment.

SUPERVISES: This position does not have any direct reports

SUPERVISED BY: Assistant Director of Digital

DEADLINE TO APPLY: Resumes and cover letters must be submitted by February 16, 2024

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.

All resumes submitted will be reviewed and selected qualified candidates will be contacted for an interview.