Digital Media Specialist

Summary
This position is located at CNRSE, Naval Air Station Jacksonville, FL and will facilitate the assembly and execution of various online promotional and email campaigns to get the FFR message out, as well as perform market and product research to discover other ways of reaching customers via the
Internet.
This job is open to

• The public
  U.S. Citizens, Nationals or those who owe allegiance to the U.S.

Clarification from the agency
Please see the "Who May Apply" section under the Qualifications section.
Duties
Duties include but are not limited to:
Digital Media

• Plan and execute all web, SEO/SEM, marketing database, email, social media, app and display promotional campaigns.
• Design, build and maintain the FFR social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Identify trends and insights and optimize spend and performance based on the insights.
• Research new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create website landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Produce Digital Media content for the purpose of expanding and showcasing FFR's online footprint. These media include videos, audio/podcasts, photos, infographics, as well as content specifically produced for posting on FFR Facebook Page, LinkedIn, YouTube Channels, and FFR-themed online discussions, and other social media properties.
• Manage the creation and production of line audio files and podcasts.
• Track content creation/social media campaigns and opportunities. Review and compile social media statistics and reports to generate measurable outcomes of online activities.

Web

• Create and maintain continuity in over-all layout design and content.
• Develop and post content, photos, and graphics.
• Ensure that all webmaster email receives timely responses.
• Monitor site information, including links, to ensure it remains timely and accurate.
• Track site usage and report on internet presence as needed/requested.
• Perform all day-to-day maintenance of web pages, assuring pages and changes are referenced in all major search engines, and respond to email about the pages.
• Register Domain Names as needed and renew registration with InterNIC as needed.
• Determine placement of all new information submitted by program areas.
• Provide support and subject matter expertise to the management of FFR's online registration program (WebTrac).

Marketing

• Manages the marketing of FFR online presence via both digital and print mediums. This includes, but is not limited to the marketing of FFR website, social media presence, email marketing program, online registration program (WebTrac) and App.
• Serves as backup to other department marketing specialists on an as-needed basis.

Requirements
Conditions of Employment

• Must meet Federal Employment suitability requirements and successful completion of background investigation. Background investigations are conducted using fingerprint identification and completion of background inquiry forms.
• Must successfully pass the E-verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• You must go through a Personal Identity Verification (PIV) process that requires two forms of identification from the Form I-9.
• May be required to pass pre-employment examinations.
• Must provide proof of U.S. Citizenship or U.S. National.
• A valid State driver's license is required to operate motor vehicles.
• Must have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer.

Qualifications
In order to qualify for this position, your resume must provide sufficient experience and/or education, knowledge, skills, and abilities, to perform the duties of the specific position for which you are being considered. Your resume is the key means we have for evaluating your skills, knowledge, and abilities, as they relate to this position. Therefore, we encourage you to be clear and specific when describing your experience. All non-government positions identified on your resume must include complete address and to and from dates. Government positions must include pay plan, series, grade, to and from dates and address of the agency/organization.
Specialized experience directly related to the duties described above. Qualifying experience must have been equivalent to the next lower level in the normal line of progression.
Specialized experience must demonstrate the following:

• The Regional Digital Media Specialist manages the content of the region's entire online presence. The Regional Digital Media Specialist determines the management needs and requirements for the online system and works with the Offices of Information Technology, Web Hosting Service and Internet Service Providers to accomplish a well-structured online presence.
• Knowledge gained through relevant experience which enables the employee to competently and independently work with Java,
  • Java Script, HTML, DHTML, Active Server Pages, Adobe Dreamweaver and Flash, various imaging software in the construction of web pages.
• Knowledge of Microsoft Office Suites, Access, Windows XP and 7. Knowledge of file conversion techniques in all the above software.
• Knowledge of the range of activities and services within the region, of customer interests and needs, and of the methods and processes involved in a large military recreation program.
• Knowledge of military instruction, such as CNICINST 1710.3 and Morale, Welfare and Recreation Standard Operating Procedures.
• Knowledge of marketing and promotional techniques for effective advertising and dissemination of program information.
• Skilled in developing and maintaining vendor relationships between military activities and organizations and the civilian community.
• Skilled in effectively organizing and utilizing all available resources within the program framework.

You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.
As part of the application process, you must complete and submit an occupational questionnaire and your RESUME MUST SUPPORT AND VALIDATE YOUR ANSWERS or you may be removed from consideration.
ONLY THE MOST HIGHLY QUALIFIED CANDIDATES WILL BE REFERRED. IF MANAGEMENT DOES NOT WISH TO SELECT A HIGHLY QUALIFIED CANDIDATE, THEY MAY REQUEST A REFERRAL LIST INCLUDING WELL OR QUALIFIED APPLICANTS.
Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility.
PLEASE READ THIS VACANCY ANNOUNCEMENT IN ITS ENTIRETY TO ENSURE ALL REQUIREMENTS ARE ADDRESSED IN YOUR APPLICATION PACKAGE.
RELOCATION AUTHORIZED

• NO Payment of Permanent Change of Station (PCS) is authorized, based on a determination that a PCS move is not in the Government interest

KEY REQUIREMENTS/CONDITIONS OF EMPLOYMENT

• You must be a US Citizen.
• Males must be registered or exempt from Selective Service. https://www.sss.gov/register/
• Selectee must be determined suitable for federal employment.
• Selectee may be required to successfully complete a probationary period.
• Selectee is required to participate in the direct deposit pay program.
• Social Security Card is required.
• Satisfactorily complete an employment verification (E-VERIFY) check.
• A favorable background is a requirement of this position. Failure to obtain and maintain a favorable background may result in the withdrawal of the position offer or removal.

NOTE: Applicants have the ability to perform an E-Verify Self Check to confirm employment eligibility at http://www.uscis.gov/mye-verify/self-check. Although a Self-Check is not mandatory, it can be a useful tool for applicants to find out if there is a problem with their employment eligibility records and resolve any issues before taking a job.
Education
This position does not have a positive education requirement.
Additional information
The Federal government offers a number of exceptional benefits to its employees. Benefits you get to enjoy while working for our TEAM include but are not limited to:

• Comprehensive benefits package (medical, dental, life insurance, spouse & dependent life insurance, long-term disability, retirement, and 401(k) savings plan, annual and sick leave, tuition reimbursement, etc.).
• Stability of Federal Civilian Service
• People with passion for doing work that matters
• Quality of Work Life Balance

Some positions have special requirements- Position is a non-critical, sensitive, position requiring access to IT II system and/or access to PII. An access National Agency Check investigation (ANACI) is required via the SF 86 security form.- Required to submit a Financial Disclosure Statement, OGE-450. Executive Branch Personnel Confidential Financial Disclosure Report upon entering the position and annually, in accordance with DoD Directive 5500-7R, Joint Ethics Regulation, dated 23 March 2006.- Salary is dependent on experience and/or education.- For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.
This announcement may be used to fill additional vacancies within 90 days of closing date.
The Department of the Navy (DON) is an Equal Employment Opportunity Employer. Applicants are assured of equal consideration regardless of race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. This agency provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to MILL_CNIC_NAF_EEO@navy.mil to ensure proper consideration is given. The decision on granting reasonable accommodation will be on a case-by-case basis.
This activity is a Drug-Free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Sailors, their family members, and all other customers have a right to a reliable and productive Federal workforce.

• Benefits
  A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
  Review our benefits
  Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your experience is subject to evaluation and verification against the information in your resume. The numeric rating you receive is a self-assessment only and is based on your responses to the questionnaire. Do not overstate or understate your level of experience and capability. If a determination is made that you rated yourself higher than is supported by your resume, or if your resume lacks sufficient information, you will be rated accordingly or may be considered ineligible.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skill, and ability, related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of knowledge, skills, and abilities will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

• Benefits
  A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
  Review our benefits
  Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
• Required Documents
  As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
  -Resume
  -Include name and contact information for at least three (3) professional references in your resume
  -OF-306. http://www.opm.gov/forms/pdf_fill/OF0306.pdf
  -Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements.
  -Proof of certification, if applicable to pos...