Digital Media Planner - Political Cycle 2024

What matters to you? Do you want a job that lets you fight for those things?

Good jobs let you apply your skills. Great jobs feed your sense of purpose.

If you want to feed your sense of purpose, come join the sharp, passionate communicators at GMMB who spend every day using their skills to try to make a difference in the world. We get great candidates elected. We fight to keep kids from getting addicted to tobacco. We improve access to education and health care. We protect reproductive rights and promote efforts to combat climate change.

We’re a unique collection of political wonks, communication strategists, media experts, creative thinkers and multimedia producers who’ve made it our mission to fight for what matters. And we could use somebody like you to help us craft powerful messages and plot out smart tactics to reach the right audiences at the right time to make a difference.

What do you say? Ready to join the team at our DC homebase or in our Seattle or San Francisco offices?

GMMB has a hybrid work schedule with at least two days in office presence.

This position is based in Washington DC. 

Salary range  $65,000 - $85,000

This is a full-time, salaried and benefits eligible position to run through mid November 2024. 

You are…a Digital Media Planner who knows how to:

• Provide expert counsel and guidance to clients on Digital Media advertising strategies
• Synthesize Digital Media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
• Develop and persuasively present Digital Media recommendations to clients and potential clients through new business pitches
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize to achieve objectives, and analyze and report results
• Understand the value and role of evolving digital platform, and stay abreast of industry trends, best practices and targeting techniques in order to continually enhance Digital Media plans and campaign performance
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts
• Educate internal teams (creative, account, production and media) on Digital Media advertising strategies, tactics, trends and best practices

You have…

• Bachelor’s degree from a four-year college or university
• 3-5 years of digital advertising experience
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
• Experience managing awareness (branding or message) and acquisition programs
• Experience working with an ad-serving platform
• Understanding of search engine marketing space and social media platforms
• Strong analytical skills with an ability to understand paid media concepts quickly

GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.

GMMB is committed to building a diverse, equitable and inclusive environment where we represent employees of all backgrounds. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information to support our diversity goal. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm. 

If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture (info@gmmb.com).

Commitment to Diversity in our Workforce

Diversity of talent, experience, and perspective is fundamental to our culture and critical to the success of GMMB and the work we do for our clients. We seek to continually attract and retain talent of diverse backgrounds to better inform our thinking, ideas and strategies so that we can achieve our mission—creating real and lasting change in the world. We ask that you contribute to our diversity efforts by:

1. Seeking and embracing differing viewpoints
   - We must actively build diverse teams, encourage others to share their perspectives, seek out diversity of input when making decisions, question traditional thinking, and promote continuous learning and development.
2. Consciously respecting one another
   - Listen carefully to others, seek consensus, engage in constructive debate, challenge one another, and provide each other with feedback.
3. Displaying passion and commitment to achieving our mission
   - Infuse our commitment to social responsibility into everything we do—from internal processes and decision making to external community outreach and engagement.