Associate Director Of Social Media Marketing And Digital Engagement

Overview

POSITION TITLE:  Associate Director of SocialMedia Marketing and Digital Engagement

REPORTS TO:  Senior Director, Digital Engagement

SUPERVISION EXERCISED: None

LOCATION: Anywhere ADL has an Office

Grade/Class: Grade F, Exempt, PSA-Eligible

 

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is "to stop the defamation of the Jewish people and to secure justice and fair treatment to all." Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

 

PRIMARY FUNCTION:

The Associate Director of SocialMedia Marketing and Digital Engagement will serve as the lead liaison for the Communications & Digital team with ADL's programmatic departments and the Brand & Marketing team to ensure visually engaging Social Media content that is cohesive with ADL's brand. This role will focus on developing Social Media content to promote ADL's various external programs, creative storytelling across Social Media platforms, management of special organic and paid social campaigns,  and expanding ADL's social influencer program. This role will be instrumental to the execution of a long-term, data-driven Social Media strategy for ADL that drives brand awareness, increases follower acquisition, and unlocks external partnership opportunities.

Responsibilities

Primary:

• Collaborate on ADL's long-term Social Media strategy, focusing on programmatic content creation for all Social Media channels, paid social, regional Social Media support, partnership opportunities, and expansion of ADL's social influencer strategy
• Partner with departments across ADL to promote and uplift the organization's special programs and events on Social Media, including our flagship annual conference, Never Is Now
• Lead the development and execution of special organic and paid Social Media campaigns in collaboration with internal stakeholders and ADL's Social Media agency
• Contribute to the development and execution of ADL's Social Media influencer strategy, with a focus on macro-influencers
• Develop Social Media toolkits for ADL's regional teams and work across the organization to maintain awareness of Social Media and content strategies.
• Pull and analyze Social Media reports to share with internal stakeholders and guide the optimization of future efforts
• Ensure brand consistency in copy through tone, voice and terminology and tailor brand messaging into culturally relevant content to meet the needs of specific audience segments.
• Help provide strategic insight and ideas for various Social Media challenges and goals
• Lead additional special Social Media projects as needed

 

Secondary:

• Daily community management as needed in partnership with the Social Media Strategists: posting and engaging on social platforms using a consistent voice that speaks to each social audience. 
• Assist Social Media Strategists as needed with Social Listening: actively monitor social channels and escalate trends, brand mentions, and sentiment. Identify real-time opportunities for ADL to join or lead the conversation on social.
• In collaboration with ADL's Social Media team, pitch in with additional Social Media coverage as needed.

Qualifications

Skills:  

• Driven team player with a genuine interest in the mission of ADL
• Creative thinker who is able to come up with outside-of-the-box ideas for social
• Exceptional Social Media copywriting, graphics and video creation skills
• Detail-oriented with a strong ability to multi-task
• Project management skills
• Ready to move with the speed of Social
• Excellent written and verbal communication skills
• Exceptionally collaborative
• Strong problem-solving and analytical skills
• Track record of working closely with senior leaders 

Work Experience:  

• Able to demonstrate progressive skill development, increasing responsibility and leadership in the areas of digital content creation and storytelling in Social Media, marketing, communications, news media or similar areas of expertise.
• Editorial content and copywriting
• Visual and audio content production experience including video, infographic, live, and audio only
• Strong understanding of Social Media analytics and tools
• Demonstrated knowledge of brand presence on Facebook, Twitter, Instagram, LinkedIn and TikTok and avid curiosity in emerging platforms
• Experience creating and implementing large-scale paid Social Media campaigns
• Proven experience contributing ideas for campaigns with a demonstrable proficiency in creative design.

 Education:  

• Bachelor's degree or equivalent experience.

 

Work Environment: 

• ADL COVID-19 Protocol (updated periodically): ADL is adhering to public health guidance regarding COVID-19. ADL will require that all employees are vaccinated with exceptions for medical and religious accommodations. ADL is requiring proof of vaccination. ADL is a hybrid environment; this role may require 3 days in the office. 

Compensation: 

• This position has a salary range of $50,000 to $85,000. This salary range is reflective of a position based in New York, New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers.

 

ADL values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of underrepresented ethnic groups, foreign-born residents, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws. 

   

ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact Talent & Knowledge at talentacquisition@adl.org.   

 

ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws. 

 

The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.

Employment Type: FULL_TIME