Address
SalaryWho We Are
The Media Coordinatorprovide crucial support to our media activation team by assisting in the implementation planning, execution, reporting, and analysis of Digital Media campaigns. This role offers valuable hands-on experience in digital advertising and the opportunity to grow and develop skills within a dynamic and collaborative environment.
What You Will Do:
Digital Media Campaign Support:
- Assist in the setup of campaigns across all paid media channels, including programmatic, search and social.
- Help gather data to support campaign targeting and optimization efforts.
- Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.
- Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.
- Assist in QA and auditing of campaigns.
Performance Monitoring & Optimization:
- Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.
- Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.
- Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.
Coordination & Organization:
- Collaborate with various Media Managers across a defined business segment or region, assisting in the development and implementation of Digital Media campaigns across various platforms, including search engines, social media, display networks, and programmatic advertising.
- Collaborate with team members to create and schedule media activation plans, ensuring alignment with campaign objectives.
- Support the team in coordinating and organizing assets, materials, and documentation related to Digital Media campaigns.
- Stay informed about digital advertising platforms, tools, and best practices to continuously expand knowledge and skills.
- Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (ie. Smartguard, Goodlook, etc.)
- Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary.
- Balance and prioritize requests based on priority and complexity.
What You Bring:
- Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
- Basic understanding of digital marketing principles and concepts.
- Familiarity with digital advertising platforms, such as Google Ads and social media advertising platforms, is a plus.
- Strong analytical skills and the ability to interpret data to draw meaningful insights.
- Excellent organizational skills and attention to detail to effectively manage multiple tasks and deadlines.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
- Strong written and verbal communication skills.
- A proactive and self-motivated attitude, with the ability to work both independently and collaboratively within a team.
- Enthusiasm for learning and staying up-to-date with industry trends and advancements in digital marketing.
- Previous internship or relevant experience in digital marketing or advertising is a plus.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote
