Digital Media Buyer /Google Ads Technician #1748

A niche advertising agency that specializes in advertising for personal injury law firms, is looking for a passionate, driven, and experienced Digital Media Buyer with a strong emphasis in Google Ads. This person will be a part of a team that is growing quickly and there will be long-term advancement opportunities available for the right person.

*This position will work 4 days in the office, with the ability to work remotely 1 day per week.

You're the right person for the job if...

• You have a passion for achieving maximum results out of digital direct-response advertising with a strength and leaning towards Google Ads

• You are proficient in managing all stages of the campaign life (setup, launch, optimization, evaluation)

• You watch KPIs like a hawk and are quick to make adjustments

• You are a process-driven, self-starter who thrives in a fast-paced, ever-changing work environment.

• You are hyper-organized and enjoy executing plans to ensure things run at maximum efficiency.

• You take pride in your work and are motivated by finding the right solution to every problem.

• You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.

• You are naturally curious, results-driven, and business-minded.

• You are independent and self-sufficient in your approach to problem-solving.

Your mission:

• Generate a high quantity of leads for some of the country's most prominent law firms

• Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary

• Manage campaigns across multiple platforms from start to completion.

• Closely monitor the performance of ongoing campaigns and help oversee the testing of new strategies to improve results.

• Assist with both the evaluation and implementation of new marketing tools/platforms/vendors.

Required Qualifications:

• 2-3+ years experience designing campaigns and ad strategies while also building, managing, and optimizing ad campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)

• 2+ years experience using direct response and lead gen advertising strategies successfully.

• Strong knowledge of how to use research platforms and marketing trends to drive advertising strategies.

• Able to work with tracking pixels and conversion APIs - understanding their functionality as well as creation, placement, and implementation.

• Experience with UTM Parameters (understanding use and ability to read and build) for attribution

• Google Analytics experience

• Highly proficient in Excel and Sheets

Preferred Qualifications:

• Agency experience.

• Experience with Salesforce or other CRM platforms.

• Familiar with DataStudio, Tableau, Business Intelligence or other data visualization software

• Experience in advertising for Mass Torts and knowledge of the space

#pts