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Form of workDigital Marketing Specialist
You are a key member of the Digital Experience team and the Sports Endeavors ecommerce business as a whole. In this role you will develop a deep understanding of the SOCCER.COM, WorldSoccerShop and 431 Sports brands and how to effectively promote them across all Digital Marketing touchpoints such as Google, Meta, and connected TV platforms. You are a positive and collaborative team player that’s dedicated to bringing integrated Digital Marketing campaigns to life in ways that create seamless user experiences that drive site traffic and overall ecommerce revenue growth.
The ideal candidate will have 2-4+ years of Digital Marketing and/or ecommerce experience with both a creative and analytical mindset that will help us achieve business objectives through a relentless focus on creating amazing customer experiences across all of our digital channels.
RESPONSIBILITIES
- Partner with a cross-functional team to promote products, promotions, content and more across all digital advertising channels such as Google, Facebook, Instagram, affiliate networks, connected TV, display advertising, etc.
- Provide ongoing quality assurance (QA) for all paid ads to ensure accuracy across ad creative, copy, customer segmentation, landing pages, and offers.
- Work with Digital Experience team to develop a deep understanding of tactics and approaches that efficiently drive traffic and revenue through site and digital channels.
- Report on paid campaigns, develop recurring and ad hoc reports & summaries, and communicate results and insights back to the Digital Experience Team
- Help develop and maintain processes and timelines to ensure a quality customer experience on both large and small-scale digital campaigns.
- Test and develop customer segmentation strategies that improve paid media performance and develop cross-channel strategies in collaboration with the email and SMS team as well as the site merchandising team.
- Assist in continuously creating and applying audience segmentation strategies across advertising networks for a personalized customer experience and more efficient return on ad spend (ROAS)
- Collaborate with internal content teams to align articles, videos, photography, and other creative with paid media campaigns.
- Research advertising trends on an ongoing basis to ensure our brands are leveraging the lasts ad formats and strategies to earn top placements and efficient costs across advertising networks.
- Optimize seasonal campaigns, research key terms, and continuously seek out ways to improve search and advertising results through digital analytics insights.
- Conduct market research to inform campaigns around large sporting events and key moments.
- Identify and research competitors’ pricing, products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly.
- Monitor paid social media comments and engagement, respond/address customer concerns and communicate concerns to internal departments for resolution.
- Monitor project status and budget flighting for digital advertising programs.
- Brainstorm and implement experiments and conversion tests across multiple channels and ad formats.
- Assist in the growth of the affiliate marketing content creator partnership programs, grassroots event marketing opportunities, youth club advertising partnerships and all other Digital Marketing activations.
- Manage the Digital Marketing invoice verification and approval process in partnership with our Finance Team via our accounts payable systems.
- Be ready and willing to support the overall Digital Experience Team by occasionally assisting in site merchandising, new product activations, landing page creation and optimization, email marketing, text messaging (SMS), internal site search optimization, customer ratings and reviews curation, and other related tasks as needed.
QUALIFICATIONS:
- Experience working with Digital Marketing and advertising platforms.
- Organizational and planning skills required to handle multiple, ongoing projects.
- Ability to gather information from a variety of sources
- Highly collaborative
- Excellent communication skills
- Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
- Comfortable and efficient working cross-functionally and with both internal and external marketing teams
- Self-driven with a strong work ethic and "always deliver on time" attitude
- Bachelor’s degree in marketing, communications, business or other related fields
- Strong attention to detail with a creative mindset – and willingness to bring ideas to life
- Prior ecommerce and/or retail experience preferred
- Knowledge of finance and accounts payable processes a plus
- Proficient in Excel and PowerPoint, and analytics platforms
- Experience working with collaborative software such as Basecamp, Slack, etc.
