Digital Marketing Specialist

Digital Marketing Specialist
TransChicago Truck Group is a leader in truck and truck related products and services. Our mission is to continually seek better ways of doing business. To differentiate ourselves from our competitors. All our activities are structured to recognize and exceed the expectations of our customers.
What you will be doing
The Digital Marketing Specialist will effectively manage our brand’s image online through the following:
Social media development and management, digital advertising and marketing ,creative brainstorming and collaboration
What you need to succeed (Skills)

• Successfully build brand visibility through all digital means
• Develop and execute Digital Marketing strategies across multiple channels including email, web, SEO/SEM, display and social media.
• Manage and optimize website content, offer ideas and suggestions to drive web traffic.
• Post daily on various social platforms, utilizing social content calendar
• Create compelling photography and video for online usage.
• Collaborate with all departments to create effective social media and email content
• Analyze and report on campaign performance and make recommendations for improvement whenever necessary.
• Attend companywide activities and events to cultivate marketing material
• Participate in off-site customer visits
• Proactively engage in responding to consumer feedback on all social media outlets
• Manage and maintain digital image and video library
• Monitor industry trends, updates and news along with competitor activity to maintain a competitive advantage
• Stay up to date with emerging Digital Marketing trends and technologies.
• Willingness to assist with other marketing department and company projects as needed.
• Bachelor’s degree in marketing, Digital Marketing, communications, or related field
• 5 years of experience in Digital Marketing
• Knowledge of best practices for SEO, SEM, email marketing and social media
• Proficient in Microsoft Office, Adobe Creative Suite and other relevant software (Canva, Mailchimp, etc.)
• Excellent written and verbal communication skills, and solid photography and video skills
  —Plan to provide your portfolio or samples of your work

Why You will Love Trans Chicago Truck Group
Many of our jobs come with great benefits-including healthcare, ways to save for the future, and opportunities for career advancement.

• Earn Vacation over the course of your first year + Holidays + Sick Days
• Full Health Insurance (medical, dental, vision)
• Career Advancement. We are strong believers in continual training and development for our people. Your success is our success.
• Company Paid life insurance.
• Short-Term and Long-Term Disability
• 401(k) option

TransChicago Truck Group is committed to a diverse and inclusive workplace. TransChicago is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
 

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