Digital Marketing Specialist

Location:

We are only considering candidates near the cities below.

• Asheville, NC (Remote)
• Spartanburg, SC (Remote)
• Greenville, SC (Remote)
• Anderson, SC (Remote)
• Clemson, SC (Remote)

Job Overview:

The Blue Ridge Consultants (https://www.blueridge.cx) team is seeking a dynamic and skilled individual to join our team as a Marketing Specialist. This role will be responsible for managing our company's presence on various social media platforms, handling e-mail communications, marketing content creation, and marketing activities across multiple channels.

The ideal candidate will be proactive, creative, and have a strong understanding of Digital Marketing strategies. This position is 100% remote and work-from-home. We envision this being 25-30 hours per week, part-time and working 8AM-1PM ET, Monday-Friday.

Responsibilities:

• Manage the company's LinkedIn presence, including creating and curating content, engaging with followers, and growing the company's network.
• Handle LinkedIn communications, including responding to messages, comments, and inquiries promptly and professionally.
• Manage our Twitter/X presence, posting updates, engaging with followers, and monitoring industry trends and conversations.
• Utilize marketing platforms (e.g., HubSpot) to execute marketing campaigns, track performance metrics, and optimize strategies for maximum impact.
• Run the Zift / Atlassian incentive campaigns and assist employees with completing tasks
• Engage other Atlassian partners and host webinars about various products and updates in the industry
• Create marketing emails for business customers, including designing templates, writing compelling copy, and segmenting email lists for targeted outreach.
• Collaborate with the marketing team to develop integrated marketing campaigns that align with company goals and target audience preferences.
• Monitor social media channels and marketing platform analytics to track performance, identify trends, and make data-driven decisions.
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into strategies as appropriate.
• Assist in creating and maintaining content calendars, ensuring consistent messaging and brand voice across all channels.
• Support other marketing initiatives as needed, including content creation, event promotion, and website updates.

Qualifications:

• Bachelor's or Associate’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media, Digital Marketing, or related roles.
• Strong understanding of social media platforms, including LinkedIn and Twitter / X.
• Excellent written and verbal communication skills.
• The ability to create engaging content and interact with followers in a professional manner.
• Proficiency in marketing automation platforms (e.g., HubSpot) and email marketing software (e.g., ZiftONE).
• Familiarity with basic design principles and graphic design tools for creating visual content.
• Analytical mindset with the ability to interpret data, track KPIs, and generate insights to optimize performance.
• Strong organizational skills, detail-oriented, adept at managing multiple projects and deadlines simultaneously.
• Creative thinking and the ability to generate innovative ideas for content and campaigns.
• Ability to work independently as well as collaboratively in a fast-paced, 100% remote, team-oriented environment.

Great skills to have:

• ZiftONE
• HubSpot
• Zopto
• Graphic design
• LinkedIn
• LinkedIn Ads
• LinkedIn Sales Navigator
• Twitter / X
• Google Ads
• Microsoft Ads

Benefits:

• 100% Remote
• Remote-first company
• Fun and inclusive work culture

Application Process:

Interested candidates should submit their resume and any relevant portfolio, social media accounts, or work samples. Please highlight your experience managing social media platforms, executing marketing campaigns, and creating marketing emails. We look forward to reviewing your application!

Job Type: Part-time

Pay: $20.00 per hour

Expected hours: No more than 30 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• No weekends

Application Question(s):

• Have you configured Google Ad campaigns?
• Have you managed a company's presence on LinkedIn, Twitter or other platforms?
• Have you written or administered marketing email campaigns?
• Do you have any experience with Graphic Design (creating and editing ad images)?

Education:

• Associate (Required)

Language:

• English (Required)

Location:

• South Carolina (Required)

Work Location: Remote