Digital Marketing Specialist

The Digital Marketing Specialistwill be primarily responsible for the execution and optimization of paid search and paid social channels for 2-3 BIG brands, but you will also have the opportunity to lean into launching other channels like CTV, Streaming Audio and Direct Mail. You will have a front row seat in how your marketing strategies help grow the BIG brands and their sales. You’ll use data to drive your investment decisions, optimize your campaigns and fuel ideas for testing new creative and audiences. This role will be reporting into the Growth Marketing Manager, who will be consistently coaching, mentoring and giving you the training you need to ensure you are constantly growing and learning. You will collaborate frequently with team members on the brand, ecommerce and data teams and share ideas to continue to push the BIG brands forward. If you’re looking for a launchpad into the world of digital advertising and the opportunity to work at a fun, caring company with talented experts, this position is for you.

Who You Are:

We’re looking for a passionate growth marketer who encompasses BIG’s company values: gets it done, recognizes the value of people, has a growth mindset, and is an optimistic problem solver. You are analytical and like crafting data stories, but also enjoy tapping into their right brain and coming up with creative ideas. You’re naturally curious, love to learn, try new things, and strive to make progress. You want to work on a team where you collaborate with others but also are empowered to create new processes, dive into data, and develop testing ideas on your own. You are a team player who is solution-oriented and enjoys collaborating across teams to solve problems. You are an awesome communicator and enjoy collaborating virtually with others, as most of the team is remote.

Detailed Job Description:

• Manage, execute and optimize paid ad campaigns across paid search and paid social platforms on a day-to-day basis to maximize profitable performance for the brand
• Maintain and monitor key metrics across paid channels including budget pacing, CPA, CVR, and CAC
• Assist in the development and execution of creative and landing page A/B tests across platforms and synthesize results to brand leaders, creative and ecommerce teams on bottom-line impact
• Manage the testing roadmap and continually iterate off of test outcomes to continue to push channel performance forward
• Assist in the development of CTV, Direct Mail, Programmatic, and Streaming Audio campaigns and testing strategies
• Partner with our Brand and creative teams to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
• Proactively and continually looking for opportunities to improve performance across core marketing channels, never settling for the status quo
• Drive the agenda and lead weekly calls with paid platforms to continue to push the business forward and ensure BIG brands are testing into the latest ad products
• Create and manage the development of brand flowcharts and assist in the decision making of how paid marketing budgets are allocated between platforms

Key Qualifications:

• 2-3+ years of experience managing paid search and/or paid social media platforms
• Highly proficient in Excel/Google Sheets, as well as a strong grasp of metrics that drive growth marketing
• Detail and solution oriented
• Takes initiative to solve problems on their own
• A caring team-player who steps up to the plate when you see others struggling
• Strong, professional verbal & written communicator
• Collaborative and willing to listen to and try out new ideas
• Open-minded and always asking questions
• Passion for marketing, digital advertising, creative outside-the-box thinking, video, and data analysis
• Comfortable working in a fast-paced environment and pivoting quickly when needed
• An optimistic problem solver and a drive to “Get things done”
• Not required but a plus: Google Analytics, attribution platforms, past agency experience

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Benefits

• 401(k) with company match - $ for $ up to 4%.
• Vacation/Holiday Leave.
• Medical/Dental/Vision.
• Life and AD&D Insurance.
• Access to hundreds of discounted beauty products.
• Opportunities for growth and advancement.