JOB SUMMARY
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital
marketing campaigns across various online channels. Your primary focus will be on driving brand awareness and
engagement. The ideal candidate possesses a strong grasp of Digital Marketing strategies, excellent
communication skills, and a data-driven approach to decision-making. Join our team and play a crucial role in
expanding our online presence and achieving marketing objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Have the capacity to thrive in a fast-paced, dynamic environment, adapting to changing customer
requirements and company priorities. - Experience with analyzing performance metrics
- Knowledge of platforms such as Google Analytics, Google Adwords, Google Looker Studio,
Microsoft Ads, Facebook Ads Manager - Experience in successfully managing internal and external relationships
- Understanding of project management, meeting deadlines, and time management
- Coordination of healthcare collateral based on internal customer needs
- Solid understanding of SEO and SEM
- Able to work independently and maintain communication between team members to meet
deadlines and manage projects in a timely manner - Exceptional written and verbal communication, interpersonal, organizational, public speaking, and
customer service skills - Demonstrated expertise in successfully developing, executing, and measuring paid marketing strategies.
- In-depth knowledge of various paid marketing channels and technologies, including paid search,
retargeting, social advertising (FB, IG, Linkedin) and content distribution - Interest in brainstorming attention-grabbing marketing campaign strategies
- Keep abreast of industry trends and analyze competitor strategies to identify opportunities and threats
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position
described above. Other functions may be assigned and management retains the right to add or change duties at
any time.
Requirements
MINIMUM QUALIFICATIONS, EDUCATION, AND EXPERIENCE
- Bachelor's degree in Marketing, Communications, Project Management or a related field
- Healthcare background is a plus
- Proven experience in Digital Marketing or a related role
- Proficiency in Digital Marketing tools and platforms, such as Google Ads, social media advertising, email
marketing software, and analytics tools - Strong understanding of SEO and SEM strategies
- Excellent written and verbal communication skills
- Analytical mindset with the ability to interpret data and make informed decisions
- Creative thinking and the ability to generate engaging digital content
- Familiarity with marketing automation software is a plus
- The role of a Digital Marketing Specialist is crucial for a company's online presence and success in the
digital landscape. This position requires a combination of technical skills, creativity, and analytical thinking
to drive effective Digital Marketing strategies and campaigns - Ability to work and communicate successfully in a remote environment
Pay Range: $55,000 - $65,000 / year
We offer career advancement opportunities benefits including: medical / dental / vision coverage, paid time off, paid holidays, a pre-tax 401k plan, a pre-tax flexible spending plan, education reimbursement, free life insurance, inter-company transfer opportunities, hands-on training, and a host of other perks! Work today, get paid today! We've partnered with DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule.
RadNet is an equal employment opportunity employer and treats all applicants and employees in a fair and non-discriminatory manner without regard to race, color, religion, sex (including pregnancy), gender, gender-identity, national origin, ancestry, genetic information, citizenship, age, mental or physical disability, veteran/military status, qualified disabled veteran, marital/ domestic partnership status, religious creed, medical condition, sexual orientation, political activity, or any other characteristic protected by federal, state or local laws.
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