Digital Marketing Operations Specialist

Job Details
Job Location
Support Office - Duluth, GA
Remote Type
Fully Remote
Position Type
Full Time
Description
Digital Marketing Operations Specialist
About C2 Education
At C2 Education, we believe in our students and their potential for greatness. We work hard every day to help students achieve their academic goals so they may attend the college of their dreams.
C2 Education is made up of over 115 centers, in over 10 states. We are leaders in our field providing both in-person and virtual tutoring options customized to meet each student's unique academic and personal goals. We have been helping students get accepted into their first-choice colleges since 1997. In the last five years C2 Education students received 25,000+ dream college acceptances and over $180 million in scholarship offers.
Position Overview
We are seeking a Digital Marketing Specialist to support Digital Marketing efforts across a range of activities and platforms. This role will develop, implement, and manage email and SMS marketing campaigns in Salesforce Marketing Cloud including managing lead scoring, nurture sequences, content messaging, and more.
This person will play a critical role in the day-to-day execution of Digital Marketing with a focus on:

• Monitoring processes and data flow to ensure accuracy
• Supporting the execution of marketing activities across email, SMS, web, and other channels.
• Assisting in the business requirements, development, and adoption of additional phases in the SFMC implementation
• Managing reporting and analytics on the marketing automation campaigns
• Maintaining data hygiene and adhering to CAN-SPAM and other regulatory/compliance laws

The ideal candidate has a track record in supporting Digital Marketing efforts across a range of areas in entrepreneurial multi-unit B2C businesses. This is a remote role but ideally located within one of the C2 Education markets and reports to the Chief Marketing Officer.
Responsibilities Include:

• Develop, implement, and execute email/SMS campaigns, including list management, email creation, and campaign execution
• Support the implementation of the Salesforce marketing automation platform as well as segmentation and customer journeys
• Work with our implementation provider on the development and refinement of our lead scoring model
• Perform basic website auditing and maintenance
• Support broader marketing initiatives and campaigns across paid digital, organic, social, in-center, etc.
• Monitor daily processes to identify and resolve issues
• Gain an understanding of our core marketing processes and data flow to support upcoming initiatives

Qualifications
Skills, Experience, and Required Qualifications:

• BA/BS in Marketing or related field preferred
• Experience with Salesforce Marketing Cloud or Pardot preferred
• Experience with HTML/CSS; WordPress; GA4; social media platforms; Microsoft Office, preferably with advanced Excel skills; basic SQL; project management
• Basic Photoshop and Illustrator skills
• Detail-oriented and able to recognize data trends or anomalies
• Flexibility to handle changes in project priorities
• Problem solver with a desire to continually learn

The information contained herein is not intended to be an all-inclusive list of the priorities, skills and abilities required to do the job.C2 Education provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, marital status, sexual orientation, gender identity, national origin, age, disability, military or veterans' status, genetics or any other characteristic protected by applicable law. In addition to federal law requirements, C2 Education complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has operations. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.