Paid Search Manager

The Pond Guy's Marketing Team continues to grow and look for talent. We currently have 13 top-performers on our team, several who have joined in the last 2 years. Not only do we grow together, but we also stay together. We have had 100% retention for 5 years! The key to that success is culture. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects.

Looking for growth opportunities? Well, we're looking for you. Apply today!
Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV
Job Description
The Paid Search Manager will be the central location for all Paid Search marketing. This role will be responsible for planning, optimizing, implementing, and analyzing paid and organic search engine marketing activities. They will be at the forefront of new search technologies. The position is the key to future company growth and will be responsible for the top-to-bottom coordination of all of our pay-per-click (PPC) campaigns. The ideal candidate must possess a keen understanding of Paid Search.
 
Responsibilities
Here are some examples of the actual work your day would include.

• Manage, grow, train and develop the Search Engine Marketing (SEM/PPC) team
• Oversee day-to-day activities for SEM, SEO, and PPC marketing including campaign planning, implementation, budget management, performance review and optimization of campaigns (Google Ads, Bing, Amazon, Walmart, Ebay, Social)
• A/B test a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements
• Recommend landing page strategies and consult on landing page planning and optimizations and provide analytics to measure ROAS
• Developing, implementing, and reporting on effective SEO strategies
• Stay current with new advances in search engine marketing, competitive landscape, keyword research and overall digital space
• Work closely with the eCommerce team and other sales channel managers to formulate effective strategies and attain our objectives
• Collaborate with agencies and/or other vendors when required, including digital marketing project managers and digital marketing specialists

Don't know about ponds? That's ok! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of The Pond Guy's proactive approach to pond management.
Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• 3-5+ years in a Search Engine Marketing Management role; leading and developing a team
• 3+ years of experience in overseeing and monitoring Paid Search campaigns and KPIs
• Fluency in Google AdWords, Bing Ads, Amazon Ads
• Experience in Walmart, Ebay, and Social advertising is a plus but not required
• Experience in strategizing, developing, executing, optimizing, and measuring all forms of digital paid media (ex. SEM, SEO, PPC) 
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Expertise in GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the training require the Paid Search Manager to shadow other departments that may require physical activity including lifting 25-35 pounds and standing for long periods of time.
This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating of campaign messaging, bidding strategies, creative testing, and analytics.
Availability
Your expected working hours will be an 8-hour shift between the hours of 7:30am – 6:00pm EST Monday – Friday. 
Compensation
This is a full-time position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay (8 holidays recognized)
• 401k with employer 4% match
• Referral program with opportunities to earn $1,000 per referral
• Additional Training Programs: Career Development and Department Shadows

Company Overview
TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be a group of passionate, knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction... guaranteed.

TPG, Inc. is not just a team, we're a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals together and feed on each other to grow. Becoming part of TPG, Inc. means more than getting a job it's a career move. We will give you the support you need to grow with us.

Company Divisions
TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.
Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com
The Pond Guy, Inc. – direct-to-consumer. thepondguy.com
The Pond Guy, Inc. – local services division. weknowponds.com

How To Apply For Position
Step 1: Submit resume.
Step 2: If selected for further review, you will receive a request to take a ten minute survey. Please complete the survey within three days of receipt.
Step 3: If selected for further review, you will be contacted for an interview.
The Pond Guy prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.
Reference: 550000_000 Paid Search Manager