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Form of workXperience Restaurant Group is driven by team members who have a relentless passion for hospitality. Our expectations are high, and we never settle for anything less than delicious. Is that you? If so, join our family!! Certified Top Workplaces- 4 years running!
Wait there’s more, XRG offers……...
- Career growth opportunities. We love to promote from within! #XperienceRealGrowth
- Competitive pay and annual bonus
- Professional Development Reimbursement Program (tuition reimbursement)
- Employee Referral Program
- FREE FOOD! Monthly Meal Card allowance to use at any of our locations/brands
- Catered lunch Monday, MORE FREE FOOD!
- Complimentary soda, water, coffee, fruit and snacks
- Core Values that set us apart- Our Culture is unmatched!! #XRGFam
- Paid vacation and sick time
- Eight observed holidays and an additional floating holiday given annually
- Flexible work Fridays (when permitted)
- Ergonomic workspaces
- Exclusive Credit Union Benefits- Checking/Savings, Loans, Financial Education
- Partner Perks- Discounted theme parks, travel, apparel, sports tickets, and so much more!
- Comprehensive Benefits- Medical, Dental, Vison, and 401(k) match*
- Company-paid Insurance
- Pet Insurance, Legal Services and more!
PURPOSE
The responsibility of the Manager Digital Marketing & Loyalty is to oversee the digital ecosystem of Xperience Restaurant Group brands. This position will lead our Digital Marketing initiatives and execution in off-premises channels, CRM and Loyalty, plus oversee digital and social media agencies. The ideal candidate will demonstrate intimate working knowledge of the current digital space and exhibit proven capability to grow sales, transactions, activation, conversion and engagement.
DUTIES & RESPONSIBILTIES
Mobile Online Ordering and Delivery
- Work with VP, Marketing & Commercial Strategy, VP, IT, and vendor partners to develop off-premise sales goals and promotional plans for online ordering and delivery.
- Manage menus and pricing on all platforms.
- Onboard new restaurants to online ordering and delivery platforms.
- Test and launch new offers and promotions to drive incremental sales and provide key information and timelines for the cross-functional support teams.
CRM and Loyalty
- Create and manage CRM benchmarking to drive open rates, CTR, and database health.
- Optimize program performance by analyzing CRM KPIs and providing guidance to the field marketing teams.
- Develop and maintain loyalty program health and support CLV, enrollment, and member RFM.
- Work with cross-functional teams to provide necessary training to execute effectively in restaurants.
Agency/Vendor/Team Management
- Collaborate with and direct agency and vendor partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management.
- Collaborate with social and media agencies to seek opportunities to improve social and digital KPIs.
Analysis & Reporting
- Develop digital dashboard with VP, Marketing & Commercial Strategy to establish and track KPIs.
- Monitor performance and impact of all programs/platforms to maximize effectiveness.
- Prepare recommendations and updates with goal of optimizing user experience and conversion.
- Prepare in-depth post-analysis performance reports following sales and social campaigns.
- Assist or complete other tasks as assigned.
QUALIFICATIONS & SKILLS
- Bachelors Degree Preferred
- Proof of eligibility to work in the United States
- Valid Driver’s License & Clean MVR
- 21+ years of age
- Possession of or the ability to possess all state required work cards
- Minimum of three to four (3-4) years related experience
- A passion for interpreting data to make or advise on changes based on that information.
- Demonstrated competency and experience in Digital Marketing.
- Proven interpersonal, verbal, and written communication skills.
- Solid project management and organizational skills and ability to meet deadlines.
- Creative, analytical, and takes initiative with strong attention to detail.
- Ability to plan, develop, implement, and track Digital Marketing and social media programs.
- Effectively solve problems, present solutions, and resolve conflicts.
- Manage teams effectively and collaborate with teams and partners.
- Ability to work on competing priorities in a fast-paced environment.
WORKING CONDITIONS
The work environment and physical demands described below may be representative of those required by an employee to perform the essential functions of the job with or without reasonable accommodations.
- Small to Medium Office or shared workd space
- Work varied shifts to include days, nights, weekends and holidays
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by a team member to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
- Ability to walk long Occasionally
- Ability to stand Occasionally
- Ability to use hands Occasionally required
- Ability to speak clearly so listeners can understand
- Ability to push and lift up to 10 lbs Regularly
- Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl
DISCLAIMER
This job description is a summary of duties, which you are expected to perform in your normal course of work. It is by no means an all-inclusive list but is merely a broad guide of expected duties. You should understand that a job description is neither complete nor permanent; it can be modified at any time with or without notice.
