Digital Marketing Coordinator

Digital Marketing Coordinator

Ecology Project International Overview:

EPI was established with the core belief that the engagement and investment in local communities are vital for the triumph of conservation efforts. Our mission is to inspire students with nature and empower them with science, fostering tomorrow’s leaders. We envision a diverse movement building communities that cherish and restore the ecosystems that sustain them.

Our programs connect students with scientists and other local experts, fostering conservation by cultivating a scientifically literate public with hands-on nature experiences. This approach equips communities to make well-informed choices about their natural resources, crucial for both their economic prosperity and environmental well-being. Consequently, this leads to a community-centric conservation model that is in tune with the needs and priorities of those who most influence the ecosystem.

Position Overview:

The Digital Marketing Coordinator will work with EPI’s marketing and communication team and across departments and field sites to develop and implement Digital Marketing campaigns to support student recruitment, fundraising, and other sources of revenue generation. The ideal candidate will thrive in a collaborative, cross-departmental environment, effectively showcasing EPI's brand, stories, and content to the right audience on various platforms.

Key Responsibilities:

Digital Campaign Coordination and Implementation:

• Develop and execute Digital Marketing campaigns to enhance fundraising, student enrollment, and brand awareness.
• Increase the organization's brand awareness and engage students, teachers, and donors in EPI’s mission.
• Manage the strategy, workflow, and implementation of a robust social media presence across various platforms.
• Create, analyze, and optimize digital ads on platforms including Meta and the Google ads network.
• Create and deploy engaging email content to diverse audiences using EPI’s Mailchimp account, often utilizing targeted audience segmentation.
• Collaborate with EPI staff across departments to determine project needs and create engaging digital assets, including blog posts, graphics, and video.
• Manage and maintain professional relationships with external partners such as ad agencies and SEO managers.
• Manage integrations between marketing tools including Mailchimp, Salesforce, Wix, and social media.

Website Management:

• Support the optimal use of EPI’s Wix-based website to effectively communicate the organization's story.
• Make edits, adjustments, enhance SEO, and create new pages without requiring coding expertise.

Analytics & Reporting:

• Review analytics from various sources, including website, email, online ads, and social media.
• Utilize data to inform decision-making and provide reports on campaign performance.

• Support data integrity, connections, and reports in EPI’s CRM (Salesforce).

• Utilize integration tools (e.g., Zapier) to track and prioritize incoming interest.

Other Responsibilities:

• Periodically support EPI’s commitment to a safe field experience by carrying and responding to a 24-hour emergency phone, communicating with callers, and working to resolve field-related incidents.
• May oversee volunteers or interns for specific projects.

Qualifications:

• We are seeking an individual who thrives in a collaborative team environment, seamlessly navigating across departments and platforms to strategically showcase EPI's brand, stories, and content to the right audience at the right time.
• The ideal candidate for this role possesses an outgoing and well-spoken demeanor and demonstrates creativity and persistence in their approach. The candidate should bring 1-3 years of valuable experience in marketing or communications.

• Exceptional written and verbal communication skills are crucial, coupled with a deep understanding of audience dynamics and messaging strategy. The candidate should have hands-on experience with marketing platforms like Meta Ads, Canva, Adobe Creative Suite, Google Ads, and Mailchimp, as well as proficiency in working with CRM systems.

• A strong enthusiasm for teamwork is essential, along with a proven track record of effectively managing projects across multiple teams. A good sense of humor, a positive attitude, and a collaborative spirit are qualities we value. While the ability to work independently is important, the candidate should also be committed to the mission, values, and goals of EPI. If you are a dynamic individual who possesses these qualifications and is eager to contribute to our impactful mission, we encourage you to apply.

Benefits and Compensation:

• Employer-contributed health benefits, including medical, dental, and vision insurance options
• Retirement plan with employer matching
• Short-term disability insurance
• Access to health savings account
• Paid time off and holidays
• Flexible schedule
• Employee assistance program
• Professional development assistance
• Access to outdoor pro-deals
• Remote work/telecommuting options after one year
• Travel to EPI’s field sites in Costa Rica, Mexico, Yellowstone, and Belize
• Base salary starting at $41,334

Schedule & Location:

The Digital Marketing Coordinator position is full time (40 hours/week) with office hours typically from 9am to 5pm. This position is based in EPI’s Missoula office with occasional travel for conferences, professional development, or to our field sites. The Digital Marketing Coordinator reports directly to EPI’s Marketing Manager.

Diversity, Equity, and Inclusion:
At Ecology Project International, you are valued, and you belong. We are committed to maintaining the best environment for our employees where people can show up as their authentic selves and grow with the organization. We are committed to creating an equitable and inclusive workplace. In that spirit, we provide equal employment opportunities to all employees and applicants without regard to sex, gender identity, sexual orientation, genetics, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.