Digital Marketing Assistant

Reports to: Associate Director of Digital Communications and Marketing
Employment Status: Non-Exempt, Part-Time (Approximately 15 hours/week), Temporary
Position Duration: March 1 - June 30, 2024; with the possibility for an extension.
Application Deadline: February 28, 2024

Overview:

The Land Trust Alliance is the voice of the land trust community. As the national leader in policy, standards and education, we work passionately to support land trusts across America so they can save more land and better serve their communities.

Our natural places and working lands are a lifeline to clean air, water, food and good health. These lands also bring us together, inspire us and provide opportunities to recreate and recharge. The land trust community is a crucial component in this equation. With important places under continual threat, land trusts need access to the best tools, information and policy advocates. Armed with a diverse network and valuable resources, the Alliance is the land trust community’s source for the knowledge and capabilities they need to reach their goals. From tax and funding policies on Capitol Hill to innovative ideas, partnerships and initiatives, we ensure our land trust members can always be heard and achieve more.

Summary Description:

Reporting to the Associate Director of Digital Communications and Marketing, the first priority of the Digital Marketing Assistant is to assist with the execution of various email campaigns by drafting and building emails for distribution to the Alliance’s multiple audiences, ensuring the content is clear and error-free, and tracking performance.

Specific Responsibilities:

• Draft website and email text as needed for the Alliance’s priority audiences.
• Build emails in the Informz and Salesforce Marketing Cloud platforms.
• Oversee the email approval and editing process.
• Update website pages as needed.
• Assist in tracking email and website performance and the creation of reports.
• Support as needed the implementation and testing of the Alliance’s new Salesforce NPSP customer relationships management system.

Qualifications:

• Undergraduate degree in English, marketing, communications, advertising, project management or computer science and/or 1-3 years marketing or communications experience
• Experience writing for Web and e-newsletters
• Excellent communication skills
• Attention to detail and highly organized.
• Strong project management skills and time management abilities
• Ability to multitask
• Demonstrated initiative, ability to work independently and with others and with minimal daily supervision
• Knowledge Microsoft Office Suite, CMS (WordPress, Storyblok) is a plus
• HTML knowledge and familiarity with Google Analytics or other marketing analytics platforms preferred
• Experience with email marketing platforms, such as Mailchimp, Hubspot, Constant Contact
• Familiarity with Informz or Salesforce Marketing Cloud email marketing software and Salesforce database is a plus

Compensation

The compensation for this position is $30 per hour.

Application

If the electronic application is not an option, applications will be accepted by mail to Human Resources Director, Land Trust Alliance, 1250 H Street, NW, Suite 600, Washington, DC 20005.

The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, sex, sexual orientation, age, disability or marital status.