Digital Marketing Account Manager

Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we're well-versed in OEM standards and the intricacies of a dealership or group's local business.

The primary goal of the Digital Marketing Account Manager is to grow overall account revenue by adding new customers while retaining and upselling current ones.     

The overall purpose of theDigital Marketing Account Manageris to plan, develop and manage client's digital and business development center (BDC) strategies to improve their web presence, drive store traffic and achieve their digital and BDC marketing goals. In addition, they are responsible for building and managing relationships with existing and potential clients.  

Position Responsibilities: 

• Complete monthly client consultations to provide strategy and budget recommendations, focused on new and current client growth and retention for both Digital Marketing and BDC.    
• Achieve and exceed quarterly revenue expectations.  
• Manage a portfolio of dealership accounts and track pacing on a monthly cycle. 
• Actively monitor bidding strategies and ensure the client is receiving the best possible results for their individual needs. 
• Confirm that all account settings, reports, and targeting methods are accurate at all times. 
• Optimize campaigns within Google Ads and Microsoft Ads by executing changes necessary to improve Key Performance Indicators (KPI) on a daily basis. 
• Stay up to date with the latest Digital Marketing and BDC trends and find innovative ways to implement these trends into your book of business. 
• Special projects as assigned by management. 

Position Requirements: 

• Bachelor's degree in Marketing, Communication or Business preferred. 
• 1 or more years in digital/traditional marketing, media, social advertising or auto industry. 
• Exposure to Digital Marketing, BDC, media, social advertising or the auto industry. 
• Able to build and manage both current and potential client relationships.   
• Strong client presentation skills.  
• Become company subject matter expert with both Digital Marketing and BDC strategies, product offerings and processes.  
• Must be detailed oriented and self-motivated. 
• Able to thrive in a fast-paced, deadline driven environment. 
• Take initiative & be organized. 
• Must be able to take direction well. 
• Experience with SEM/Display/Remarketing/SEO/YouTube True View is desired but not a requirement. 
• Complete Google Ads certifications (fundamentals, search, display, and video). 

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.