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Form of workJob Description
GOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
We are seeking a highly skilled and experienced Analyst who is passionate about leveraging data insights to drive informed decision-making and optimize business strategies in the dynamic digital media space. As a key member of our team, you will be responsible for analyzing complex data sets, identifying actionable intelligence, and translating findings into strategic recommendations that propel our organization forward.
How Will You Make an Impact?
- Strategize with cross-departmental teams to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to move the company forward.
- Participate and drive analysis of large digital marketing data, including traffic, revenue/cost, conversion trends, client success metrics, etc., to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
- Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights.
- Proactively share insights and strategic recommendations with measurable and sizable business impact, offering solutions that consider the needs and goals of multiple business units.
- Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
- Drive meaningful conversations with Data Engineering to improve data platform, data flow, and data accuracy.
- Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
- Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.
What Do You Bring to Us?
- Experience: 5+ years of relevant work experience in digital marketing analytics within a digital advertising/marketing/media company.
- Strong background in analytics, understanding of concepts like Statistical Significance and data modeling.
- BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field (MBA is a plus).
- Intermediate to advanced knowledge in utilizing BI tools, such as Tableau.
- Exceptionally high standards in communicating the results of analysis in a clear and effective manner.
- Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
- Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset.
- Extensive experience working with multi-disciplinary teams and stakeholders.
- Intermediate to advanced knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
- Intermediate to advanced knowledge of SQL and querying relational databases (nice to have).
The salary range for this role is $125,000 to $150,000 per year. Pay offered may vary based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our new norm: The world has changed and we know it's important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We're committed to providing our teams with the best resources and tools to navigate this new virtual world that we're living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here's a peek into our world at GOBankingRates -
- Our teams are working remotely 100% for the foreseeable future. We're in the digital media space, so we're mobile and flexible!
- *Option to work from an office (if you need to get away!)
- Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
- To keep our community engaged and connected, virtual team building events are held weekly and monthly.
- For wellness and balance, weekly virtual fitness classes such as yoga are available.
- To care for the local communities that we're a part of across the U.S our team members host socially distanced philanthropic events every quarter.
- And most importantly, we've committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
