Digital Growth Marketing Associate

TrovaTrip (you can call us Trova) is a company that’s changing the way people travel and connect with their communities. We bring the ease of modern tech together with curated, expert-designed travel itineraries to power Creators and community leaders who want to bring their online audience offline, by hosting group trips around the globe.

It’s been an exciting couple of years for Trova — we’ve worked with Creators to book 1,500 trips and more than 21,000 Travelers. We raised a $15M Series A, were named to the Inc. 5000 Fastest Growing Companies list, and have more than 100 employees. We’re a tech startup that is navigating hypergrowth, and we’re looking for a data-driven digital marketer to help us continue to grow our customer base.  

The Digital Growth Marketing Associate will report to the Sr. Performance Marketing Manager and be responsible for creating, monitoring, and analyzing our paid digital advertising campaigns. You will primarily be focused on social channels (TikTok and Meta); but also have the opportunity to expand into additional channels like Google Search, Display, and Pinterest. This role is perfect for someone that is highly analytical and also loves to collaborate with creative teams to create high performing ads.
What you’ll do as Trova’s Digital Growth Marketing Associate

• Own the day to day hands-on in-platform management and optimization of paid digital campaigns; with a heavy focus on TikTok and Meta and an opportunity to expand into new digital channels
• Partner with Design and Copy to deliver best in class advertising creative that is on brand while driving strong ad performance
• Work with our data analytics team to coordinate UTM’s, data flow, and reporting to provide insights into campaign performance
• Develop and execute ongoing creative testing plans and apply data-driven insights to messaging and visual design
• Sustain a high-velocity and high-integrity experimentation environment to continuously drive learnings
• Continuously optimize campaign bidding strategies, conversion events, audiences, and campaign structures
• Perform keyword research and analyze search query reports to continually improve performance of TrovaTrip’s paid search campaigns
• Assist with paid landing page development and testing
• You will be the paid social subject matter expert and collaborate with marketing leadership to provide channel recommendations to inform the overall paid acquisition strategy

Qualifications

• 2+ years of experience in performance marketing with hands-on campaign management of at least two of the following channels: Meta, TikTok, Youtube, Search, Display, or Pinterest
• Deep understanding of TikTok Ads Manager; it’s a plus if you have also worked in Meta and Google Ads Managers 
• Able to analyze data efficiently and make quantitative decisions while qualitatively understanding nuances about our funnel and our customer’s behavior to help inform analysis and recommendations
• Ability to manage multiple advertising channels and campaigns simultaneously with the ability to make changes with tight deadlines
• Knowledge of key marketing metrics and fluent using Excel/Google Sheets for data manipulation and interpretation
• Excellent communication skills, exceptionally organized, detail-oriented, and a team player
• Proactive, self-motivated, and have a stellar work ethic
• Familiarity with marketplace business models a plus
• Portland, Oregon based for hybrid work OR remote in (WA,CA,CO,MD,ID,PA) 

Some of our TrovaTrip Perks include:

• Flexible Time Off 
• Volunteer Paid Time Off
• Trip perk reimbursement for use on any TrovaTrip anywhere in the world with additional PTO!
• Up to 12 weeks paid parental leave for birthing parent
• Up to 4 weeks paid parental leave for non-birthing parent
• Medical, Dental, and Vision Insurance
• 401k program with a match! 
• Great office location in the Pearl District, Portland, OR
• Flex Work Environment

TrovaTrip is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sexual orientation, gender identity, or religion. TrovaTrip considers equal opportunity, diversity, and inclusion to be fundamental to the mission of the company. TrovaTrip benefits include health care, vision, dental, trip perks, paid time off, and retirement savings.