Digital Communications Manager

MISSION STATEMENT

We build pathways to independence through personal development and the power of work.

PRINCIPAL DUTIES:

1. Manages a digital brand platform strategy and roadmap with an understanding of new and existing capabilities, industry best practices and standards for audience journeys and experiences for an external-facing website, social channels, applications, email platforms, SMS marketing and content creation.
2. Manages the development, launch and ongoing maintenance of corporate websites, including design and functionality, translation instances, establishing sitemaps, navigation, and SEO success, and interpreting web analytics.
3. Develops and manages social media calendar in alignment with the organization's editorial calendar.
4. Develops process, governance and playbooks, aligning with an SEO strategy and measurement framework reflecting best practices and industry standards.
5. Develops integrated campaigns and product launch content for digital marketplace platforms, including website, social media, email, SMS and other applications.
6. Manages Goodwill's digital business analytics and associated business pages.
7. Engages internal relationships across the enterprise to connect the dots and deliver on organization-wide strategic goals through brand storytelling, message frameworks and channels.
8. Aligns work with established key performance indicators and establishes clear project milestones, timelines and roadmaps.
9. Drives an integrated and actionable multi-channel content plan.
10. Guides quantitative, qualitative and competitive content audits, gap analyses and regular results reporting.
11. Stays up to date on the latest technology, trends and industry innovations.
12. Demonstrates a personal commitment to the core values and mission of Goodwill of Greater Detroit.
    • Values
      • Integrity: We volunteer the truth and behave in ways consistent with our values and mission.
      • Dignity & Respect: We treat others in ways that indicate we value them.
      • Continuous Improvement: We engage in deliberate practices to improve our people, our productivity, and our trainee and customer outcomes.
      • Diversity & Inclusion: We create environments where everyone is valuable and celebrated.
      • Health, Safety & Well-Being: We maintain safe environments and focus on the holistic well-being of our employees and trainees.

1. Performs other duties and assignments as required.