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LMI: Innovation at the Pace of Need™
LMI is seeking a Digital Communications Coordinator to support all aspects of LMI’s external facing digital marketing efforts as part of our enterprise marketing and external communications team. The ideal candidate will be adept at creating engaging social media content and campaigns, crafting marketing emails, implementing marketing automation, evaluating performance metrics, and publishing website content.
LMI: Innovation at the Pace of Need™
At LMI, we’re reimagining the path from insight to outcome at The New Speed of Possible™. Combining a legacy of over 60 years of federal expertise with our innovation ecosystem, we minimize time to value and accelerate mission success. We energize the brightest minds with emerging technologies to inspire creative solutioning and push the boundaries of capability. LMI advances the pace of progress, enabling our customers to thrive while adapting to evolving mission needs.
Responsibilities:- Organic Social Media Management (HubSpot for Scheduling/Analytics): manage social media platforms (LinkedIn, Facebook, X, Instagram, Glassdoor, YouTube), including social post calendar management, writing social copy for all channels using platform-specific techniques, creating graphics, scheduling, engaging with posts, updating profiles, and monitoring for negative comments/reputational risks. Serve as social media expert; stay up to date on emerging trends and platform changes and share internally; develop strategy and advise on best practices.
- Paid Advertising (primarily LinkedIn Campaign Manager): Develop, execute, and evaluate paid advertising campaigns in collaboration with the marketing team.
- Email Marketing/Lead Generation (via HubSpot): end to end execution of monthly newsletter, automated email workflow set-up/maintenance, lead generation form creation/maintenance, and contact segmentation.
- Observance Month/Holidays Outreach: Coordinate outreach efforts in alignment with LMI’s commitment to diversity: prepare calls for employee blog submissions, collaborate with employee resource groups, coordinate editing/graphic support, adjudicate edits, coordinate approvals, and publish content across channels.
- Analytics (HubSpot, Google Analytics): Analyze and report social media and email marketing KPIs monthly; adjust strategy based on data. Export LinkedIn metrics monthly.
- External Website(Drupal CMS): content publishing, issue reporting, site fix / enhancement testing, provide support for special projects (e.g. new website input & testing, support communications with/guidance for 3rd party vendors)
- Miscellaneous Projects: Support special projects as needed (e.g. creation of message framework, manage recruiting social media campaign, A/B testing for email marketing and paid social ads, video scripts, coordination support for digital platform renewals, user administration.)
- Bachelor's degree with a concentration in journalism, marketing, digital marketing, public relations, or communications
- 4 or more total years of experience in related field
- Strong problem solving and analytical skills, ability to work independently and collaboratively with colleagues at all levels
