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Form of workJob Description
Do you consider yourself a talented and data-driven Demand Generation Manager? If so, seoClarity wants you to join our inbound marketing team!
Were an enterprise SEO platform thats all about driving success for our clients. We’re innovative, scrappy, and results-driven, and were looking for someone passionate about MarTech to help us take our marketing efforts to the next level. As our Demand Generation Manager, youll report to the Director of Marketing and promote our innovative technology, expert content, research studies, and webinars.
Your goal in this brand-new role will be to generate new leads, nurture existing prospects, and drive revenue growth through high-performing marketing tactics. Think campaigns, events, webinars, and more - the skys the limit!
If youre ready to make a real impact in the world of B2B tech and work with an awesome team thats dedicated to pushing the boundaries of whats possible, then we want you on our team.
Responsibilities:
- Utilize a range of marketing channels and tactics, including email marketing, webinars, social media, paid advertising, and more.
- Optimize ad copy, display ads, and landing pages for paid search, Google Ads, and LinkedIn.
- Requires conversion and target audience optimization expertise related to copy, imagery, ad compilation, and landing page creation
- Measure and analyze the effectiveness of marketing campaigns, messaging, and incentives
- Develop and maintain a lead scoring and lead nurturing process.
- Create and execute automated email campaigns to nurture leads.
- Plan and execute events and webinars to engage with prospects and clients.
- Develop and manage budgets for Demand Generation initiatives
- Utilize Google Analytics, Hubspot, and the seoClarity platform to provide analytics and reporting
Requirements:
- Bachelor’s degree from 4-year accredited university
- 5+ years of B2B Demand Generation experience at SaaS company
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Possess a passion for digital marketing and all things search marketing
- Extremely detail-orientated and process driven
- Strong project management and the ability to prioritize tasks and meet deadlines.
- Self-motivated and self-directed within a hybrid work environment
- Ability to work transparently and in a fast-paced, team-oriented environment committed to educating our prospects and clients alike on how to be successful in SEO
- Positive team-player attitude - we support each other and help each other grow in mindset and approach to SEO and marketing concepts
- SEO previous exposure a plus!
Benefits
- Medical, Dental and Vision Insurance
- 401k plus matching
- Flexible Spending Account (FSA)
- Maternity and Paternity Time Off
- Paid Time-Off
- Paid Holidays
- Employee Volunteer Activities
- Happiness Committee Events
Diversity, Equity, and Inclusion
At seoClarity, we embrace and celebrate our differences. We believe that diverse backgrounds, cultures, abilities, experiences, thoughts, and perspectives lead to more creative problem-solving, better outcomes and a stronger organization. seoClarity is proud to be an equal opportunity employer. We believe all our colleagues share in this commitment to fostering an environment that supports, inspires, and respects all individuals. We seek to recruit, develop, and retain the most talented individuals from all social classes, who also share our beliefs.
At seoClarity, employment is based solely on an individual’s merit and qualifications related to their professional competence. We do not discriminate against any applicant or employee because of race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, mental or physical disability, age, genetic information, military or veteran status, marital status, pregnancy or related conditions, or any other basis protected by law or local ordinance.
