Demand Generation Leader (Senior Manager Or Director)

About Us

Estate planning is the last frontier in advisor technology. While other segments of wealth management have made significant technological strides in the last decade, estate planning has been left behind. It’s slow, it’s expensive, it’s confusing—and with more than $84.4 trillion in wealth set to be transferred over the next quarter century, it’s begging for an upgrade.

So that’s what we’re doing at Vanilla. We’re not just rebuilding estate planning—we’re redefining it. We’re taking on a complex, highly regulated space that’s full of big problems to solve. We’re moving fast, building something completely new, and there’s as much work as there is opportunity. We’re looking for people who share our belief that everyone deserves to create a meaningful legacy, as well as our excitement to be the ones to help make it happen.

Job Description

The Director or Sr Manager of Demand Generation will play a pivotal role in Vanilla’s growth by building, managing, and scaling our pipe generation programs across both new logos and our customer base. This role will be responsible for managing our demand funnel and account based funnel. As part of our mission to create a category, we are looking for a marketer who loves integrated campaigns and can leverage the full funnel to both create awareness and capture demand. We sell to multiple segments and as we work to drive growth in our larger segments, we want to accelerate our account based tactics. You will manage our advertising and digital budget, develop and execute Demand Generation strategies, and work closely with the sales and marketing teams to ensure alignment and achievement of growth goals.

Note: This is a remote role.

Responsibilities Include

• Demand Generation Strategy: Develop and lead the Demand Generation strategy for Vanilla. This includes creating comprehensive plans to drive brand awareness, generate leads, and accelerate the sales pipeline.
• Integrated Marketing Campaigns: Design and execute integrated marketing campaigns that span various channels, including digital, social media, email marketing, content marketing, webinars, and events. These campaigns should effectively engage and nurture prospects at every stage of the buying journey.
• Account-Based Marketing (ABM): Drive the expansion of our account-based marketing efforts to target high-value accounts. Develop and execute personalized campaigns that resonate with key decision-makers and stakeholders within these accounts.
• Budget Management: Take ownership of the advertising and digital marketing budget. Allocate resources effectively to maximize ROI and continuously monitor campaign performance.
• Metrics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of Demand Generation initiatives. Regularly analyze and report on campaign performance, making data-driven adjustments to optimize results.
• Cross-Functional Collaboration: Foster strong collaboration between the marketing and sales teams to ensure alignment on target audiences, messaging, and goals. Act as a bridge between the two departments to drive revenue growth.

Qualifications

• Experience: A proven track record in B2B Demand Generation, preferably within the tech or financial services industry. Minimum of 6-8 years of experience in Demand Generation and digital marketing.
• Strategic Thinker: Ability to think strategically and create data-driven Demand Generation plans that align with business objectives.
• Account-Based Marketing: Experience with ABM strategies and tactics, including targeting, personalization, and engagement with key accounts.
• Budget Management: Proficiency in managing budgets and optimizing spend to achieve ROI goals.
• Analytics: Strong analytical skills with the ability to interpret data and metrics to drive decisions and measure campaign effectiveness.
• Collaborative: A team player who can work effectively with cross-functional teams and foster alignment between marketing and sales.
• Marketing Technology: Familiarity with HubSpot, Salesforce, Figma, WordPress, and analytics tools.
• Communication: Excellent written and verbal communication skills.

Please include your resume AND a brief cover letter of your most recent accomplishments.

The compensation range for this role is: $132-175k base salary, depending on experience. 

 

Vanilla Technologies Inc. (dba "Vanilla") provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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