Senior Demand Generation Manager

We are Route

Buying stuff online can get messy once you hit that "order" button. Managing dozens carrier tracking links, dealing with lost or damaged packages, and resolving issues with customer support can feel like a wild goose chase. That's why we created Route — to make the post-purchase experience for consumers like you, and the brands you love, as seamless as possible.

Route is on a mission to connect the world's commerce. Through our network of +5 million Route App users and 15,000 merchants, we're making it easier than ever for consumers to track, insure, and discover their favorite products in one place — which connects the world's coolest direct-to-consumer brands to happy repeat customers.

Since Route launched in 2018, we've been on a journey to build innovative products that empower our customers, all while fostering a people-first, values-driven company culture. We're looking for talented people across the ecommerce space to join us on the next steps of this adventure.

Don't just take our word for it! Discover what life at Route has to offer.

The Opportunity

Route is looking for a customer-minded, metrics-driven Head of Merchant Demand Generation to own the scaling of our Demand Generation engine, from top-of-funnel all the way through to revenue realization. The ideal candidate will have "grown up" in marketing as a Demand Generation person, especially in the areas of digital marketing and account-based marketing (ABM). You'll partner with the rest of marketing and sales to flesh out our instrumentation and hit pipeline and revenue goals through compelling digital, events, and account-based marketing campaigns.

What you'll do:

• Build and execute a multi-channel Demand Generation strategy to help supercharge our growth, including owning budget, forecasting, channel strategy, experimentation, and more
• Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
• Partner with sales to build a Demand Generation plan that engages and nurtures target accounts
• Implement processes with sales leadership to ensure feedback loops exist to monitor lead quality
• Define KPIs and dashboards to help us measure, optimize, and focus Demand Generation activities on a regular basis
• Coordinate with lifecycle marketing to ensure we have effective lead nurturing campaigns
• Build business cases for incremental budget asks
• Create smart, impactful, and persona-relevant campaigns for all aspects of the buyer journey
• Establish funnel discipline through solid reporting and/or dashboards, pipeline reviews, and a solid grasp on marketing tech stacks and attribution models

What we are looking for:

• 5+ years of Demand Generation experience preferably within a B2B SaaS startup
• Proven record of meeting or exceeding pipeline and revenue targets in a high-growth setting
• A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics
• A/B testing experience to help optimize campaigns and landing pages
• Outside-in thinker - strives to deeply understand the customer and create programs that connect.
• Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
• Excellent communicator who can clearly convey complex ideas and data in written, presentation, and verbal formats to executives and team members
• Experience with a SaaS marketing tech stack
• Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
• Analytical (Data-driven): Partner with marketing ops to create and analyze campaign reports and dashboards to provide meaningful insights and recommendations
• High attention to detail
• Experience optimizing spend across various Demand Generation channels (e.g. Google, LinkedIn)

Pay Transparency:

Salary for this role: $100,000 - $128,000 + Bonus (depending on experience)

The cash compensation above includes base salary, and is not reflective of potential commission for employees in eligible roles, or annual bonus targets under Route's bonus plan for eligible roles. In addition to cash compensation, all Route employees are eligible to participate in Routes equity incentive plan to receive stock options per the terms of the agreement. Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their career level, skills, experience, specific geographic location qualifications and other job-related reasons.

Total Rewards:

We know our team works best when everyone feels happy, healthy, and supported. We offer to pay 100% of your health insurance premiums on a $0 deductible plan for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more.

Equal opportunity for all:

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.