Demand Generation Campaign Manager

Georgia-Pacific Packaging & Cellulose offers a full range of product options from high-end graphic packaging to cellulose fluff pulp to bulk bins and is currently seeking a Demand Generation Campaign Manager for our division. Committed to strategic business growth, Georgia-Pacific aims to meaningfully connect with our customers and partners and seek candidates with strong entrepreneurial spirit and passion for B2B marketing to join our team. This role reports to the Director of Content Strategy on the CX Marketing Team.

Our team is located at GP Headquarters in downtown Atlanta, GA. We offer a hybrid schedule of remote work and office days. If you are a candidate from the larger regional area and can come in for collaboration and to meet priority business demands - we encourage you to apply!

Our Team

The Demand Generation Campaign Manager reports to the Director of Content Strategy and will work on a highly collaborative team of marketing and CX professionals who are dedicated to creating long-term value for the Packaging & Cellulose businesses. Our team is in growth mode as we scale our capability to meet the demands of the market.

What You Will Do

• Develop and execute end-to-end Demand Generation Campaigns (from experiments to integrated campaigns), including planning, execution, optimization, and analysis.
• Define and prioritize requirements for cross-functional initiatives, collaborating across stakeholder groups to outline campaigns, develop messaging, and curate assets to support each campaign.
• Collaborate with the content, creative, and sales teams to create compelling and targeted campaign assets.
• Utilize a variety of marketing channels, such as email marketing, social media, trade shows, webinars, and more, to reach and engage target audiences.
• Segment and target audiences effectively to maximize campaign impact.
• Maintain a deep understanding of industry trends, competitor activities, and customer behavior to inform campaign strategies.
• Work closely with the Marketing Operations manager to manage marketing automation tools to ensure seamless campaign execution and lead nurturing.
• Work closely with the sales team to align campaign strategies with sales objectives and lead qualification.
• Collaborate with internal and external (i.e. agencies) stakeholders to ensure campaign goals are met and projects are delivered on time.
• Monitor campaign performance metrics, analyze results, and provide actionable insights to improve future campaigns.
• Stay up-to-date with the latest marketing technologies and techniques to continuously improve campaign effectiveness.

Who You Are (Basic Qualifications)

• Proven experience (2-4 years) in Demand Generation, campaign management, or related roles
• Strong understanding of B2B marketing strategies, lead generation, and sales processes
• Exceptional written and verbal communication skills
• Creative thinker with the ability to generate innovative campaign ideas
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Collaborative team player who can work effectively in cross-functional teams
• Self-motivated with a strong sense of ownership and accountability
• Thrive in a fast-paced and ever-changing environment

What Will Put You Ahead

• Bachelor's degree in marketing, Business, or a related field
• 4+ years of B2B marketing, campaign development, brand and integrated marketing. Experience in marketing operations is a plus.
• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., MS Dynamics, Salesforce ).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Master's degree in marketing, or a related field

For this role, we anticipate paying $90,000-$120,000 per year. This role is eligible for variable pay, issued as a monetary bonus or in another form.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day - to make everyday products even better.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

#LI-LRT

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf