Data Analyst, Marketing Insights

Responsibilities:

• Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
• Measure effectiveness across client journeys
• Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
• Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
• Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
• Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels

Skills

• Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
• Ability to translate quantitative data into actionable recommendations
• Experience with data visualization tools such as Excel, Tableau, Power BI etc.
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
• Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
• Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
• Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
• Be able to work in an Agile set up is preferable

Required Education and Experience:

• 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
• 5+ years SQL
• 4+ years of experience with Google Analytics.
• BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus

Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.