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Form of workJob Description
Data Analyst - Marketing Insights (Hybrid)
Job Responsibilities:
Practice Development - 10%
Execution - 70%
Measurement/Optimization (Continuous Improvement) - 20%
Knowledge
Skills
Competencies
Required Education and Experience
Benefits:
About The Company:
#LI-GTT
Job Responsibilities:
- The Data Analyst will develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
- Measure effectiveness across client journeys
- Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
- The Data Analyst provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicates insights to marketing strategists, market research & insights analysts, and channel strategists
- Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
- Contribute to the development and optimization methodologies to measure the effectiveness of campaigns across multiple channels
Practice Development - 10%
- Contribute to the development of a data-driven culture within our client Marketing
- Contribute to the development of new analytics capabilities and frameworks
Execution - 70%
- Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement
- Advise Integrated Marketing Strategists on KPIs that align with/ our client’s KPI framework
- Collaborates with Marketing Research & Insights, Integrated Marketing Strategy, and other Performance Marketing teams to align metrics across campaigns/initiatives
- Gather and propose data-driven recommendations and strategies to optimize marketing efforts.
- Build reports and provide strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts, and channel strategists
- Gathers analytics requirements by initiative/project and analyzes the data. Determine analytics gaps where applicable
- Collaborate with data engineers, channel marketing specialists, and agency partners to understand and provide feedback on the interpretation of analysis into insights.
- Drive the internal reporting of specific campaign/initiative performance across business segments
Measurement/Optimization (Continuous Improvement) - 20%
- Deliver recommendations for optimization to creative/targeting to help reach KPIs
- Provide analytical support for campaign strategy development, campaign test and measurement design, and post-campaign analysis
- Contribute to the development and optimization methodologies to measure the effectiveness of campaigns across multiple channels
- Collaborate with other marketing analytics team members on potential modeling/attribution needs to understand campaign/channel effectiveness
- Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics
- Recommendations
- Recommend optimizations to ongoing multichannel analytics strategies and processes
Knowledge
- Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modeling, media-mix models, MTA, and other analysis
- Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets.
- Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable.
Skills
- Strong analytical skills are a must with an emphasis on ROI/attribution analysis and funnel optimization
- Ability to translate quantitative data into actionable recommendations
- Experience with data visualization tools such as Excel, Tableau, Power BI, etc.
- Ability to track, measure, and report on results of various marketing functions to determine ROI
- Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
- Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
- Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
- Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
- Being able to work in an Agile setup is preferable
Competencies
- Works well with technical and management teams
- Highly developed analytical, problem-solving, and consulting skills
- Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with the supervisor
- Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem-solving.
- Ability to be agile & nimble to changing business conditions, strong collaboration, and teamwork across different functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.
- Highly motivated with the ability to thrive in a fluid and demanding environment
Required Education and Experience
- 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
- 5+ years SQL
- 4+ years of experience with Google Analytics.
- BS, BA, or equivalent in Math, Computer Science, or related fields required; MBA or MS in Statistics, Math or related fields a plus
Benefits:
- Medical, Vision, and Dental Insurance Plans
- 401k Retirement Fund
About The Company:
- Our client helps innovators, enterprises, and investors move bold ideas forward fast by providing a range of financial services to companies of all sizes in innovation centers around the world. With their dedication to the success of the innovation economy, they help promising companies and partners to innovate, thrive, and create jobs, providing a culture where their employees can learn and grow and together build a more just world.
- The innovation sector is essential to the transition to a sustainable, low-carbon, net-zero emissions economy. Supporting their clients who are building new sustainability solutions is the most effective way for our clients to tackle climate change, which presents a systemic risk to society, the financial system, our clients, and our company. As the bank of the innovation economy, and in alignment with our mission to help our clients succeed and innovate for a better world, our client has committed to providing at least $5 billion in loans, investments, and other financings to support sustainability efforts by 2027.
#LI-GTT
