AddressReq ID: 433370
BASIC PURPOSE: As a Summer Intern - Customer Loyalty Strategy Associate, you will contribute to the development and implementation of digital communication strategies for our My Love Rewards loyalty program. You will actively participate in crafting and executing strategies aimed at enhancing customer engagement and retention. This internship offers hands-on experience in working with marketing automation, mobile, and user experience design teams, along with personalized coaching and training.
REQUIREMENTS:
Demonstrated interest in Customer Loyalty programs and marketing trends.
Proactive self-starter with a solution-oriented mindset.
Strong interpersonal, organizational and communication skills.
Familiarity of project management principles and best practices.
Ability to adapt to a fast-paced, collaborative environment and manage competing priorities effectively.
RESPONSIBILITIES:
Assist in the development of comprehensive Customer Loyalty strategies to enhance customer retention, engagement and lifetime value.
Analyze customer data to identify trends, insights and opportunities to continue to improve Love’s loyalty programs.
Collaborate with various teams to ensure accuracy and timely delivery of Loyalty initiatives and maintain Love’s customer communication set-up.
Aid in the development and execution of digital customer communications, including email, text, mobile app push notifications and other digital customer communications.
Assist in copywriting for communication elements that align with various customer facing units, covering loyalty, sales, customer acquisition and retention campaigns.
Work alongside UI/UX and graphic designers to develop relevant graphics for digital campaigns as needed.
Support the Marketing, Operations and Communications teams to assist in developing marketing strategies to support Love’s Loyalty team and other internal stakeholders.
EDUCATION AND EXPERIENCE:
Pursuing a Bachelor’s Degree in Marketing, Business, Management, Advertising, Communications, Public Relations or related field
Previous experience in marketing, campaign planning, copywriting, customer-facing communications or digital communications is a plus.
Excellent verbal, written and presentation skills.
SKILLS AND PHYSICAL DEMANDS:
Skills:
Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
Strong communication skills, time management, attention to detail, and ability to work under tight deadlines.
Physical Demands:
Requires prolonged sitting, some bending and stooping
Occasional lifting up to 25 pounds
Manual dexterity sufficient to operate a computer keyboard and calculator
Requires normal range of hearing and vision
Job Function(s): Corporate
Love’s Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we’ve provided customers with highway hospitality and “Clean Places, Friendly Faces.” We’re passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love’s Family of Companies includes:
- Gemini Motor Transport, one of the industry’s safest trucking fleets
- Speedco, the light mechanical and trucking service specialists
- Musket, a rapidly growing, Houston-based commodities supplier and trader
- Trillium, a Houston-based alternative fuels expert
