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Form of work
SalaryThe UX Strategist will collaborate with Agile Product Management, leadership, business partners, MVP stakeholders, and agile technical teams by leading user research, facilitating discovery workshops, customer journey mapping, and creating wireframes and mockups while providing critical guidance to our roadmap and design efforts. The role will focus on facilitating and aligning product vision and design with MVP strategies. Guidance should be supported by qualitative and quantitative data and link to outcomes and metrics. While candidates are not expected to have deep experience across all responsibilities listed below we are looking for candidates with experience across all areas with depth in their specific areas.
This role will specifically be responsible for the digital and non-digital experience and UX strategy for one of our verticals: Member, Provider or Employer/Broker. It will report to the Senior Leader, Agile Product Management for that vertical.
Responsibilities of this position will include the following:
Research
- Working with customers, executive strategy team, business owners, and agile technical teams to build our UX Strategy and gain alignment on that strategy, covering current and desired customer journeys (both digital & non-digital)
- Identifying target audiences; creating and refining personas
- Performing market and competitive research
- Conducting user research activities such as: interviews, usability tests, surveys and card sorting activities
- Gathering and analyzing data from qualitative and quantitative sources to align recommendations and inform UX strategy
- Facilitating discovery workshops, documenting and evangelizing findings
- Customer journey mapping, identifying customer objectives along each stage, and making recommendations on improving existing experiences and imagining future opportunities that align with company strategy
- Service Blueprinting, covering digital and non-digital channels
- Track and provide guidance for metrics to measure product performance (e.g. adoption metrics, customer satisfaction, etc.)
- Interaction design including wireframing workflows and creating low-fi and hi-fi prototypes when needed
- Support Digital and Non-Digital design needs for your area (Non-Digital example would be helping clarify our EOBs and ensuring our forms meet UX best practices)
- Work with our Marketing & Branding teams, strategic partners and different verticals: Member, Provider, Employer/Broker teams to ensure a consistent and solid brand and experience for our users.
- Work with our agile development teams and design partner to iterate on designs ensuring we align with organizational style guide and branding guidance while working within constraints.
- Provide internal guidance and facilitation around maintaining and evolving our style guide (currently using Storybook to support this effort)
- Providing guidance to our roadmap and design efforts to align with company goals
- Help develop and communicate vision for digital products that align with MVP strategy
- Evangelize design best practices in the org and serve as a mentor for these skills
- Mentor and provide training to others in the organization on the above areas to help increase our organizational understanding of UX strategy
Minimum Education:
Bachelor’s Degree in Human-Computer Interaction, User Experience, Visual Communications Design related field or relevant work experience.
Minimum Experience:
- Minimum of 3-5 years of hands-on experience:
- Working with an agile product team
- Leading user research
- Analyzing user research and other business data to align recommendations and inform UX strategy
- Facilitating discovery workshops with stakeholders of all levels and backgrounds
- Customer journey mapping
- Service Blue Printing
- Wireframing, creating low-fi and hi-fi prototypes, interaction design and information architecture (e.g. site maps, task flows)
- Heuristic evaluations and familiarity with web accessibility principles and guidelines
- Providing recommendations for improvements and opportunities for both digital and non-digital user touchpoints (e.g. improving context design on critical forms such as Explanation of Benefits)
- Evangelizing UX Processes, goals and objectives
- Portfolio or work samples available for the interview process
- Enterprise, Agile UX
- Healthcare and/or medical industry
- B2C and B2B applications
- Style guide systems like Storybook
- Understanding of how to align our product design efforts with our brand
- Designing and leveraging product analytics event tracking to measure and align with business objectives and ROI (Heap and Google Analytics a plus)
- Experience with the Jobs-to-be-Done framework and aligning with resulting ODI survey data
- Experience with driving user adoption of a digital product
- Proficiency of the UX Strategist discipline
- Excellent interpersonal skills in areas such as teamwork, facilitation, and negotiation
- Ability to present to both internal and external stakeholders
- Excellent planning, facilitation, and organizational skills
- Ability to influence technical and non-technical partners
- Ability to be a product and UX evangelist
- Ability to understand the long-term ("big picture") and short-term perspectives of situations
- Ability to be innovative, creative and think “outside the box”
- Understanding of the software development lifecycle
- Ability to translate customer needs into desired product capabilities
- Understanding of agile methodologies and scrum framework
- Passionate about customer success and customer results
- Experience with industry leading design applications such as Figma, Sketch and/or Adobe XD
