Creator Partnerships Manager

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced office environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

As our Creator Partnerships Manager, you will play a critical role in developing, managing and executing a creative and strategic influencer and creator program that showcases the unique identity of the Vuori brand and establishes a strong connection with our community. The ideal candidate is proactive, organized and a self-starter that is passionate about managing a team and inspiring happiness.

Responsibilities include but are not limited to:

• Build and execute the Influencer Marketing Strategy for Vuori through events/activations, strategic partnerships and impactful campaigns.
• Oversee the day-to-day of the program and the team.
• Manage the budget set by the Director of Social and Influencer Marketing.
• Oversee all aspects of influencer contracting for brand campaigns and creators, including talent sourcing, outreach, negotiation, legal sign-off and payments.
• Oversee development and distribution of influencer briefs to guide content creation.
• Manage influencer content creation process, ensuring all deliverables are met and that content is approved & posted in an efficient manner including but not limited to content for influencer campaigns, affiliate and performance marketing.
• Collaborate and work cross-functionally with Creative, Brand, Social, Affiliate and Performance to ensure influencer initiatives are aligned with wider campaign and brand goals.
• Manage and individually develop a team of Influencer Marketing Associates.
• Manage influencer production timelines and content calendars, facilitate shareouts and content reviews for leadership team as needed.
• Utilize influencer reporting platform to contribute to regular reports. Turn learnings into actions for future campaigns to ensure improved results over time. Work closely with internal teams before, during, and after campaigns to maximize content usage and effectiveness within UGG touchpoints.
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions.
• Partner with the Social Media Director to align on all content needs from an influencer perspective for Vuori’s social accounts, including but not limited to UGC content needs and influencer event recaps for our channels.
• Drive the development of our influencer program including researching, identifying and surfacing influencers that authentically represent and reach new and existing our customers across various social media channels and emerging platforms with data and insights to support reasoning.
• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok.

• Bachelor’s Degree or equivalent.
• 5-7+ years of experience in Influencer Marketing.
• Experience using third party influencer platforms.
• Experience working with a wide variety of influencers across a variety of categories (micro, macro, celebrity).
• Deep passion for TikTok; experience with TikTok influencers a plus.
• Detail oriented with the foresight to think about the bigger picture.
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry.
• Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.
• Minimum of 3 years team management experience.
• Experience working cross functionally with Marketing teams. (Influencer, PR, Performance, Creative, eComm, etc.)
• Content creation experience such as video creation and editing, photo editing, etc., a plus.
• Adobe suite, Microsoft 365, and Asana or other project management system experience.

Pay Range: $81,000-$95,000/yr

Benefits:

• Health Insurance
• Paid Time Off
• Employee Discount
• 401(k)

All your information will be kept confidential according to EEO guidelines.