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Form of workJob Description
General Description:
The Creative Lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines.
Responsibilities:
Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations
Design and maintain product installation instructions
Interface with engineering to obtain accurate and illustrative sales models to use for instructions
Manage instruction sheet lifecycle using document management workflow tool
Collaborate with product owners, salespersons and product engineers to develop effective and accurate content
Continuously maintain and enhance company website
Update content including relevant marketing materials
Direct third-party web developer to create simple and effective user experience
Guide overall brand and marketing style
Review and assess marketing programs to ensure adherence to overall company branding
Manage and distribute branding guidelines where applicable
Create and execute plan for trade shows and conventions
Create project plan including dates and deadlines, tasks and responsibilities
Lead design, development, and implementation of graphics and layout of display booth
Coordinate logistics and ensure vendor timeliness and quality
Oversee production of booth and installation of graphics
Attend trade show to oversee logistics and assist sales team with booth operations
Ensure spend is within allotted budget
Manage and collaborate with external vendors including print shops, promotional item vendors and videographers/photographers
Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers
Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance)
Oversee film and photography
Plan, film, and edit product installation “YouTube” videos
Oversee product photography and editing as needed to produce high-quality visuals
