Copywriter

Job Profile Summary
Under limited supervision, this position is responsible for researching, interviewing, and writing and editing copy for internal and external communication for inclusion in communication and marketing collaterals such as flyers, brochures, advertisements, college publications, email communications, blogs, and webpages.
This position will assist with executing strategies developed by the Office of Public Affairs and Marketing. These multi-faceted communication and marketing programs are designed to build and strengthen the College's presence and brand as a leader and authority in post-secondary education. The position plays a crucial role in creating and streamlining the College's key messages and its editorial and brand style guide across multiple platforms. The position manages internal communication and some marketing-related directives as assigned by the Associate Vice President, Public Relations and Communications. This position requires strong writing and reporting skills, creativity, and is a good fit for a candidate who is a deadline-driven self-starter with innovative ideas. The ability to manage multiple projects and collaborate well with a team is a must.
Minimum Education:

• Bachelor's degree in journalism, mass communication, English or a related discipline, with emphasis on writing.
• An equivalent combination of experience and education may be considered.

Minimum Experience/Training:

• Four years of professional copywriting experience in Marketing or Public Relations

Essential Functions:

• Daily - 20%: Writes and edits internal and external communication pieces including blog post, web copy, and communications from leadership to ensure compliance with editorial style and branding guidelines.
• Daily - 20%: Assists with writing content for newsletters, marketing collateral, brochures, flyers, posters, and advertisements.
• Daily - 10%: Builds and fosters collaborative relationships with other departments across the College to stay informed and abreast of new initiatives and programs. Conducts interviews across the College as needed to create or fact check content.
• Daily - 10%: Researches and participates in producing a full range of materials to effectively support the Broward College marketing and communication goals and activities to internal and external audiences.
• Other - 10%: Contributes to developing marketing and public relations campaigns that support the College's strategic goals and objectives.
• Other - 10%: Supports research and writing of major publications for the College such as the annual report.
• Other - 5%: Develops in-depth knowledge of the College's Editorial and Brand guidelines to maintain accuracy and consistency in communication efforts.
• Other - 5%: Assists with reporting data and outcomes for communication projects, including tracking the College's awards and accomplishments.
• Other - 5%: Represents the public relations and communication team on various college committees. Attends events as necessary to fulfill assignments.
• Other - 5%: Performs other related duties as assigned.

Knowledge, Skills and Abilities:

• Strong writing skills and the ability to interact with a diverse population, as well as communicate academic and complex material to various audiences.
• Strong interpersonal skills with the ability to make direct connections with key stakeholders internally and externally.
• Strong knowledge of marketing and communication platforms and understanding of creating messages relevant to each, and/or willingness to train in new platforms to achieve competency.
• Demonstrated understanding of websites, web page structure, and familiarity with various web platforms.
• Ability to prioritize projects, meet deadlines, and respond to assignments with a short turnaround time.
• Expertise in understanding and following project plans, including the coordination of multiple resources and activities.
• Ability to think strategically and execute strategies based on action plans; strong organizational skills.
• Familiarity with AP Style and best practices for copyediting.
• General understanding of the College's structure, policies and practices, and the impact on own area.
• Ability to coordinate interdependencies of work and resources within and outside the department.

Competencies:
Respect for Others
Demonstrates respect for team members and constituents by valuing their contributions toward the goals of the work unit and the College. Maintains professionalism and contributes to a cohesive work environment.
Teamwork
Cooperates and collaborates with individuals & groups that supports the mission and values of the College Flexibility & Adaptability
Works effectively with all individuals and contributes to a positive environment by working with a diverse population of students, faculty, staff, and external constituents. Contributes to an inclusive, respectful, and empowering working environment that welcomes varying perspectives.
Flexibility & Adaptability
Adapts approaches as situations in the work environment change. Supports change based on the environmental needs, emerging technologies, and system upgrades.
Technical Expertise
Effectively applies concepts, theories, methods, tools, techniques, and expertise in area of discipline (i.e. Marketing, HR, Finance, Student Affairs, etc.)
Continuous Improvement & Learning
Actively develops one's own skills and explores opportunities for personal learning and continuous development within the job's functionality and in support of the goals and mission of department, division, and the College.
Job Title
Copywriter
Position Number
P0083395
Job Status
Full time Regular
Department
Community Partnerships & Institutional Events
Location
Willis Holcombe Center
Pay Grade
714
Salary
$42,320 - $49,726 Salary commensurate with education and experience.
Work Shift
Work Schedule
Monday-Friday/weekend/varies
Hours Per Week
40
Posting End Date
Open Until Filled
Comments
To be considered for this position, a completed online employment application along with a resume are required
Designated Essential Personnel
No
FLSA Status
Exempt
Position Classification
Professional Technical Staff (PTS)
Special Instructions to Applicant:
For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to jobs@broward.edu or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.
Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.
**Please note that multiple documents can be uploaded in the "Resume/CV/Transcript/License/Certification" section of the application**
Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf.
Employment is contingent upon successful completion of the required background screening process.
Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.
Diversity and Inclusion are a priority at Broward College
Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.
For inquiries regarding Title IX and the college's non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.
Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu.
Disclaimer
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.