Coordinator, Influence Marketing (Food & Beverage)

As a Coordinator, you will be responsible for supporting day-to-day execution of small and mid-sized influencer programs. You will work with a team of experts on influencer sourcing, program development, and program execution of cross-platform influencer brand integrations. You will support specialized areas of expertise, including digital, social, creative, and paid media. The successful Coordinator will help drive best-in-class work for our clients in today's complex media landscape.

Key Responsibilities:

• Identify, vet, and manage influencer partnerships from proposal, negotiations to management, and reporting through final invoice payment
• Assist in campaign execution from start to finish including influencer identification, outreach and negotiation, management of deliverables, campaign reporting
• Lead executional tactics for offline/online activations with influencers
• Actively source opportunities for influencer programming with existing clients and provide strategic recommendations on how influencers can amplify current and future initiatives
• Understands and participates in agency billing and invoicing procedures; records and submits time, expenses, and POs to the right project codes on a timely basis
• Collaborate with a diverse team of varied specialists from account leads and planners to art directors and copywriters to analysts and earned-paid-and-social strategists
• Demonstrate an interest and expertise of trends (social, digital, tech, cultural)and relative best practices across organic and branded content
• Demonstrate a collaborative, hard-working, team spirit focused on serving the practice and the needs of the client
• Contribute to program recaps and reporting
• Ability to support all influencer contracts, payments, and POs

Measures of Success (Metrics/KPIs)

• Embody our ethos of Simple, Soulful, Purposeful, and Fearless in your work and interactions
• Specific/numeric & financial goals will be shared directly by manager
• Demonstrated growth of influencer knowledge and process
• Consistency in managing multiple project deliverables and timelines
• Embedded in our culture and values, always working in an inclusive and collaborative way
• Consistency in managing multiple project deliverables and timelines
• Positively and eagerness to learn new skills and support new projects

Basic Qualifications:

• Minimum of one to two years of relevant experience working directly with influencers, in influencer marketing, talent management, and/or at a comparable agency
• BS/BA in related discipline

Preferred Qualifications:

• Passionate about Influence and it's talent's role in an integrated marketing plan
• Proven understanding of influencer marketing and strategy
• Ability to engage and execute multiple small and mid-sized influencer projects
• Ability to execute all steps of the influencer programming process (i.e. identifying influencers, vetting influencers, drafting offer letters, negotiations, review process, program execution, and wrap reports), in addition to an understanding of what steps lead to the next
• Strong writing and communication skills, as well as the ability to interact with internal teams professionally and maintain relationships with influencers, agents, and managers
• Experience working with multiple tiers of influencers and supporting programs across multiple digital channels
• Knowledge of best practices for all top social media platforms and FTC guidelines
• A track record of working closely with team leads to analyze and develop creative briefs and drive influencer partnership negotiations using language that bridges the gap between brand goals and influencers' requirements
• Basic understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming
• Knows how to collaborate with an integrated team with varied skillsets and demonstrates an entrepreneurial spirit
• Thrives in a fast-paced work environment with the ability to work effectively across a specific set of accounts.
• Demonstrate strong interpersonal, organizational, and communication skills
• Identify and plan against KPIs and goals for each campaign
• Drive effective communications with internal teams and managers; communication should demonstrate forward-thinking program needs
• Able to perform well under pressure by efficiently prioritizing tasks and completing multiple items under deadline
• Proficient at keeping a pulse on culture and what is relevant and sharing that information with internal teams
• Exhibit strong understanding of influencer marketing, digital and social media platforms, trends, and measurement approaches

$42,000 - $63,000 a year

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

 

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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law. 

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.