Coordinator, Enrollment Marketing

Salary: $59,712.00 - $98,695.00 Annually
Location : Catonsville, MD
Job Type: Full-Time Staff
Job Number: 2023-094
Division: Institutional Advancement
Department: Marketing Communications
Opening Date: 09/18/2023
Class Description
The purpose of this class is to perform advanced administrative duties and coordinate daily operations of College Communications to include alignment with marketing strategies and communication plans with an emphasis on CCBC Online.
Compensation within the posted range is determined by a candidate's education level and/or years of experience in the field. Generally, employees are hired in the lower third of the scale.
Minimum Requirements
Bachelor's degree required, degree in marketing, communications or related field preferred. Three (3) years of full time experience working in marketing and promotions using print and digital media, copy writing and CRM systems required. Experience working in higher education marketing and communications preferred.
Best Consideration date: October 4, 2023
*Previous applicants do not need to re-apply.
Class Specific Essential Duties

1. Coordinate the development of effective communication strategies and messaging aimed at recruiting prospective students and retaining current students with a focus on CCBC Online.
2. Ensure brand consistency to maximize engagement and enrollment among target populations.
3. Conduct and facilitate meetings among interdepartmental stakeholders.
4. Analyze data to generate reports.
5. Develop creative and effective marketing content to reach targeted markets.
6. Cultivate and effectively manage relationships with internal stakeholders from a variety of academic and administrative divisions and departments with an emphasis on CCBC Online

Class Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.
Position Specific Essential Duties

1. Monitor and execute prospective student outreach and follow up with an emphasis on CCBC Online.
2. Collaborate with CCBC Online and Enrollment Management offices to align CCBC Online enrollment and retention communication strategies with the college's overall communication plan.
3. Write copy for the web, email, social media and print based on college brand messages, communication goals and audience research.
4. Coordinate design and production of print and digital communications, including direct mail publications, collateral materials, web content, email marketing campaigns and social media messaging with the focus on CCBC Online.
5. Manage all phases of assigned print and digital communication projects, including comprehensive production scheduling, message development, design and delivery.
6. Contribute web content to the college website using the college's content management system (CMS).
7. Build, manage and execute responsive communication plans using the college's recruitment customer relationship management (CRM) system.
8. Build and maintain CCBC Online brand identity and ensure consistency and relevance of message throughout all college communications.

Position Specific Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.
CCBC Full Time Benefits At A Glance
BENEFITSUMMARYHealth and Medical

• CIGNA
  • Cigna Open Access Plus (OAP)
  • Cigna Open Access Plus In Network (OAPIN)

Kaiser

Prescription Drug Benefits:

• For CIGNA Plans - included in Cigna Plan Medical Premiums
• Kaiser - included in Kaiser Medical Premium

Mental Health
Emotional, drug/alcohol abuse treatment, both inpatient and outpatient, provided when pre-approved. Premium included in medical care plan.
Dental Benefits

• CareFirst Blue Cross/Blue Shield Regional Traditional
• CareFirst Blue Cross/Blue Shield Regional Preferred

Vision Benefits

• CareFirst Blue Cross/Blue Shield/Davis Vision

Flexible Spending Accounts

• Benefit Strategies Health Spending Account $2,600
• Benefit Strategies Dependent Care (children under 13 and elder care) $5,000

FinancialTerm Life Insurance: MetLife

• Employee Basic Life Insurance is 1 times your salary with a minimum of $50,000 (90/10)
• Employee Supplemental Life Insurance is available in multiples of $10,000 with a maximum of $200,000. Supplemental Term Life Insurance is available for spouse (increments of $10,000 to a maximum of 50% of employee combined basic and supplemental amount) and dependents ($10,000). Supplemental Term Life Insurance is 100% employee paid.

Permanent Whole Life Insurance: Unum

• Permanent Whole Life Insurance with Optional Long Term Care rider available through Unum. Available to full-time employees, part-time associates, and adjunct faculty.
• Spouse and dependent coverage available. Permanent Whole Life Insurance accrues cash value, premiums will not increase, and coverage will not decrease. Permanent Whole Life Insurance is 100% employee paid.

Accidental Death & Dismemberment: The Hartford
Individual or Family Coverage. Employee pays a rate in multiples of $10,000 to a maximum of $300,000.
Long-Term Disability
Plan pays 60% of gross monthly salary after 90 consecutive days of absence. Employee pays 100% of premium.
Retirement Plans

• Maryland State Teacher's Pension System (7% contributory)
• Optional Retirement Plan (non-contributory)
• Baltimore County Employees' Retirement System (7% contributory)

Supplemental (Retirement Annuities) 403(b) and 457(b)

• Tax-sheltered annuities - 403(b). Payroll salary reduction authorization is needed. The form is available on SharePoint Forms/Human Resources Forms.
  The 403(b) supplemental retirement plan is available to all CCBC employees (Adjunct Faculty, Part Time Associates and Full Time employees).
• Roth 403(b) is a savings feature that is available when you open a 403(b) account. The Roth 403(b) savings feature allows employees to contribute after-tax dollars and then withdraw tax-free dollars from their account upon retirement. The Roth 403(b) savings feature is only offered by the following vendors: TIAA-CREF and VOYA Financial Advisors, Inc. Adjunct Faculty, Part Time Associates and Full Time employees are eligible to save for retirement using the Roth 403(b) savings feature. Employees may contribute traditional pre-tax 403(b) dollars and Roth 403(b) post-tax dollars simultaneously. The savings limits are combined for the Traditional 403(b) and the Roth 403(b) contributions.
• Deferred Compensation Plan - 457(b) offered through VOYA Financial Advisors, Inc. The 457(b) salary reduction authorization form is needed. The form is available on SharePoint Forms/Human Resources Forms.

Legal Services
Legal Resources is a pre-paid legal voluntary benefit for advice, consultation and representation for commonly used legal services.
Credit Union
First Financial Federal Credit Union membership available to employees.
Direct Deposit
It's convenient, safe, reliable and saves time. No waiting for your check on payday. The money is already in your account, whether you are at work or on vacation. Mandatory payroll direct deposit allows employees the control and flexibility of directing their pay to different accounts at any bank, in any location.
Work and FamilyEmployee Assistance Program (EAP): Cigna Behavioral
Free personal advocates assisting you and any household member to resolve any issues.
Paid Leave Benefits
Academic, Bereavement, Sick and Safe Leave, Jury Duty, Religious Holidays, Military Leave, Sabbatical, Personal, Vacation, and Holidays.
Tuition Assistance
Eligible full-time employees may qualify for waiver or reimbursement programs. Spouses and legal dependents up to age 22 are eligible for reimbursement with proof of successful completion and a C or better grade. Employee's eligible for Tuition Assistance become eligible for the external Tuition reimbursement program the first semester after one calendar year of employment. Eligibility for waiver or reimbursement for CCBC courses begins after the completion of a 90 day probation for public safety and classified employees.
Academic Cash Award
Classified employees are eligible for a lump sum award of $500 for completion of an unduplicated college degree.
McDaniel College's Educator's Legacy Scholarship Program
CCBC is proud to offer an exciting new benefit to all benefits-eligible employees! Read more »
McDaniel College has extended its Educator's Legacy Scholarship (ELS) program to CCBC benefits-eligible employees. CCBC is among the inaugural community college partners.
Children of ANY current full-time benefits-eligible CCBC employee with at least four years of continuous full-time employment are eligible to receive a scholarship valued at up to $100,000 over four (4) years.
The scholarship will first take effect in the fall semester. The CCBC Employee Benefits Team will provide verification of employment. Excellent teaching is McDaniel College's priority and its legacy. The College's expert faculty-mentors empower students to achieve their personal best, and many graduates go on to become top K-12 educators.
Since 2010, four of McDaniel's graduates were named state Teachers of the Year, including the 2011 National Teacher of the Year Michelle Shearer. McDaniel is ranked among Money Magazine's 50 Best Liberal Arts Colleges and offers more than 70 undergraduate programs of study. The personalized curriculum and student-faculty collaboration develop the unique potential in every student. McDaniel College welcomes the sons and daughters of CCBC employees!
Mandated Federal Benefits
Workers' Compensation, Unemployment Insurance, Social Security.
For Your Convenience

• ATM machines are available at each of the main campuses
• Check cashing with appropriate ID
• Free Parking
• Access to weight lifting facilities, swimming pool and library