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SalaryConversion Optimization Specialist
Location: Boston, MA - Hybrid (3 days in office) OR Fully Remote
About Us
Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovation-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.
About the Role
This position reports to the Sr. Director of Marketing. The Conversion Rate Optimization Specialist will analyze performance data to optimize landing pages, lead generation forms, cross-channel CTAs, and purchase funnels to increase eCommerce conversion rates and drive marketing-qualified leads for our sales team.
Main Responsibilities
- Develop and implement data-driven conversion rate optimization strategies to improve campaign performance and increase conversion rates.
- Monitor and analyze website and digital campaign performance across multiple brands and channels- including e-mail, paid search, and SEO.
- Generate reports and present findings to leadership team, highlighting key performance indicators and opportunities for optimization.
- Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
- Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
- Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
- Work closely with the Sr. Director of Marketing and other senior leaders as a key voice in driving growth
- Opportunities for advancement with strong performance
- 10% Travel
We a looking for someone who is:
- A creative and strategic thinker with a passion for generating new ideas
- Data-driven and detail oriented with a love of measuring and reporting on outcomes
- An independent self-starter with the initiative to take ownership of projects
- Enthusiastic, curious and excited to join a collaborative supportive team
- 5+ Years Experience in digital marketing/e-commerce
- Experience in Conversion Rate Optimization and/or Web Analytics required
- Strong data analytics and reporting skills required
- Expertise with testing and optimizing responsive websites, landing pages, and other digital assets
- Experience in user behavior/research required
- Experience in strategic UX/UI design required
- Experience in A/B testing required
- Ability to work well with both outside vendors and internal team members in a collaborative environment to achieve goals
- Strong written and verbal communication/presentation skills
- Bachelor’s degree required with preference for a degree in marketing and/or statistics
- Proficient with website CMS and CRM interfaces, such as WordPress, HubSpot, and Salesforce
- Experienced with Google Tools (Analytics, Tag Manager, Search Console), SEO Tools (e.g. SEM Rush), HubSpot, and A/B testing tools
- Education / training sector or agency experience a plus
- Ability to work well in a lean and rapidly changing entrepreneurial organization required
Why Educate 360?
At Educate 360, we recognize that truly great ideas come from the bringing together of diverse experiences, opinions, and perspectives in an environment where they can be freely shared; and, that effective teamwork is only possible when every member feels empowered, valued, and respected. We are committed to fostering a culture that values all that diversity has to offer; where we are all accepted and included; where we equitably show respect for our fellow employees and feel respected in return; and, where we all feel empowered to contribute in the best ways we know how. To learn more about our company and values, please visit educate360.com.
Benefits: We're committed to supporting our employees’ health, financial stability, and overall well-being. Our comprehensive benefits include competitive Paid Time Off (PTO), Medical, Dental, and Vision plans, 100% company-paid Life and Disability insurance, as well as voluntary options for additional coverage and retirement (401k) plans.
Equal Opportunity Employer: Educate 360 is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, citizenship status, disability, or veteran status.
